One of America's fastest-growing pizza brands improves product innovation and digital capabilities
toledo, ohio, April 10, 2024 /PRNewswire/ — Marco's Pizza, one of America's fastest growing pizza brands, announces three marketing leadership appointments to continue driving product innovation and improving the customer experience. . Joining the team is ben halliwell As Senior Vice President of Digital Marketing, tanisha chia As Vice President of Brand Marketing, Kathleen Kennedy As Director of Culinary Innovation.
Marco's commitment to innovation is a top priority for 2024.
Since taking office as June 2023Chief Marketing Officer Dennis Lauer hired industry experts to help develop Marco's Pizza through innovative products and digital marketing advances. As a challenger brand in this category, Lauer aims to drive continued sales growth and achieve new levels of customer engagement.
Product innovation took center stage last year, including the successful rollout of the Magnifico Pizza Line LTO, a partnership with Mike's Hot Honey, and the launch of a new permanent menu item, Pizzoli. Our focus now is to build on this great momentum and continue to bring new flavors of Italian flair to the pizza category using only high-quality, fresh ingredients.
In addition to new products, Marco's commitment to new technology is also a top priority, with the brand rolling out its proprietary 100% cloud-based technology platform, Marco's Order Management System (MOMS), which Marco gives you the flexibility to customize and pivot. Respond to ever-changing consumer demands compared to off-the-shelf technology stacks.
“We have made significant progress in the past year in evolving our brand strategy, digital and product innovation pipeline.” said Lauer. “Looking to the future, we plan to launch an innovative brand strategy aimed at awakening the hearts, minds and taste buds of consumers everywhere. This new team will bring this vision to life. We can't wait to show America what Marco's is all about! ”
Senior Vice President of Digital Marketing; ben halliwellhas an impressive 20+ year history of driving customer growth across e-commerce, performance marketing, loyalty and digital platforms in the telecommunications and restaurant industries. Known for leading digital transformation initiatives and delivering brand affinity, he has a proven track record with several well-known consumer brands, including Inspire Brands, HSNi, and Time Warner Cable.
In his new role, Halliwell is excited to learn from the Marco's team while sharing perspectives from his own experience to build on the success that has made Marco's the brand it is today. As Marco's further solidifies its position as one of the fastest-growing pizza brands, Halliwell will enhance the e-commerce customer experience, optimize digital demand, paid media and transform trial to loyalty. He is responsible for creating a marketing engine for converting and engaging consumers.
Also playing a key role in Marco's next era is Vice President of Brand Marketing. tanisha chia, bringing her 15 years of expertise in consumer marketing and integrating multichannel launch campaigns for restaurant brands such as Krispy Kreme, Carrabba's Italian Grill, and Taco Bell. In addition to her marketing responsibilities for the Marco's brand, she works closely with new chef Kennedy to oversee new product development.
Finally, a new addition to Marco's team is the Director of Culinary Innovation. Kathleen KennedyBoasts over 40 years of experience. Influenced by her family's love of cooking from an early age, she has held executive chef, product development, and consulting positions with global brands such as Kraft, Starbucks, and Walmart. Kennedy said she knew Marco's was a brand she could support in terms of food quality. As Director of Culinary Innovation, she looks forward to accelerating future innovations and developing, testing and incorporating new flavors into Marco's menus.
These additions to the management team will help strengthen our strong development support system, as Marco aims for continued growth following an excellent 2023. In addition to our network of industry leaders, Marco's provides technology and tools to help you identify areas for expansion, as well as information support related to real estate, construction management, field operations, and financing. FRANdata, a leading research and advisory firm analyzing the franchise market, ranks Marco's 2023 FUND score of 895 in the top 1% of all franchise systems evaluated and in the top three scores of all QSR brands. It is reported that
The brand's recent performance has earned it multiple awards and recognition. Newsweek's Winner of America's Best Customer Service Award in Pizza Chain Category 2023 QSR's Featured in Top 50 Nationwide restaurant news” It is a prestigious Top 500 ranking and recently held the 48th spot. Entrepreneur's 2024 Franchise 500® Ranking.
For more information about Marco's Pizza franchise opportunities, please visit: marcos.com/franchising or contact us beth heminger in [email protected] or call 866-731-8209.
About Marco's Pizza
Head office location toledo, ohioMarco's Pizza is one of the fastest growing pizza brands in the world. US. Founded in 1978 by Italian-born Pasquale (“Pat”) Gianmarco, Marco's offers a high-quality pizza experience known for its made-from-scratch dough and his three types of fresh specialty cheeses. We are growing by doing this. The company has grown from its roots as a beloved brand in Ohio and operates more than 1,200 stores in 34 states. puerto rico And that bahamas. Most recently, Marco's Pizza was ranked 48th in Entrepreneur Magazine's 2024 “Franchise 500” rankings. Other recent honors include a top spot on Newsweek's 2023 “America's Best Customer Service” pizza chain list, a spot in the top 50 QSRs, and a Nation's Restaurant News honor. This includes being featured in a certain “Top 500” ranking.
Source Marco's Pizza
