Nominations for the 2024 Marketing Leadership Awards are currently being accepted through April 30th. This prestigious award recognizes visionaries, innovators, and strategists who set new standards for marketing excellence in mortgages and real estate. HousingWire is proud to have recognized numerous industry heavyweights since the program's inception.
We take a look back at some of last year's Marketing Leaders and highlight the accomplishments that helped them earn the prestigious HousingWire Marketing Leader recognition.
- Amory Wood, Chief Marketing Officer brand everywhere He was recognized for his key role in overseeing lead generation and business strategy for the company's franchise brands. With his 20 years of marketing experience on both the agency and brand side and a personal passion for home restoration, his Wood know-how, guts, and fresh perspective have led to his well-known and beloved Anywhere portfolio. We continue to promote it. Brands move forward in an ever-evolving technological environment.
- Debbie McGriff, Senior Director of Marketing and Communications, Single Family freddie mac He was chosen to lead a marketing team that draws connections between what renters need, what housing partners value, and solutions that make housing more accessible and sustainable. Debbie launched a “Seat at the Closing Table” marketing campaign. This campaign aims to train loan officers on the nuances of working with underserved borrowers and provide toolkits and templates to help close more loans in minority communities. The purpose is This campaign generated 67,000 impressions on her social media campaign in her first three weeks since launch.
- Chelsea Fonder Haar, Senior Vice President of Marketing, supports the transformation usa mortgage Our marketing department has grown from a small team primarily focused on print to an award-winning group delivering everything from customized social media content calendars and websites to videos to thousands of stakeholders. I have grown. She played a key role in expanding USA Mortgage's services and developing digital marketing to meet the current needs of mortgage originators and their real estate partners. She is always strategizing for the future to stay one step ahead of current market trends.
- He currently serves as Chief Marketing Officer. hoffman brothersScott Kunzi has been named a 2023 Marketing Leader for his refocused work. delmar mortgage company We build marketing initiatives and lead generation campaigns from scratch for the digital space. He continues to have a significant positive impact on the company culture across the organization. In just one year after the rebrand, his Delmar views on Google increased by his 13,400% and website visits increased by his 250%. Additionally, as a result of Cange's efforts, hundreds of potential customers were directed to loan officers within the organization.
