Digital Marketing Manager Role
Influence Media is seeking a New York-based Digital Marketing Manager to oversee the day-to-day digital management of SLANG artists and collaborate and contribute to the Influence Media catalog as needed.
This role will work closely with Marketing, Commerce, and other departments to inform digital marketing strategy and keep artists and catalogs on the cutting edge of culture and technology.
responsibility
- Build and execute the digital and social aspects of artist releases and catalog campaigns.
- Competitive research on viral trends, campaigns, new platforms, and partners
Inform marketing strategies to keep artists and catalogs on the cutting edge
culture and technology. - Responsible for cultivating the artist's loyal fan base across all social profiles, CRM (text/email), fan clubs, D2C, etc.
- Create digital and social media best practice resources for artists.
- We create and execute successful fan growth strategies to build engagement with artist profiles and catalogs using content strategies, paid media, and more.
- We provide strategies, optimize and execute all digital advertising campaigns.
Overall campaign objectives and goals. - Build and manage relationships with key digital accounts such as TikTok
Meta, Snapchat, YouTube, Twitter and more to ensure you have the latest best practices, opportunities to promote your artist roster, and partnerships. - Identify the content (e.g. videos/photos) needed to develop your digital and social campaigns.
content, short video content, website updates, and all other content.
You need it for a successful digital marketing campaign. - Discover new platforms, outlets, influencer accounts, and more to promote your artists and catalogue.
- Maintain relationships with key sites, influencers, and partners.
- We innovate and strategize new ways to bring the visions and stories of artists and catalogs to life within the digital space.
- Build and continue to build a rolodex of influencers and agencies that artists and catalogs can leverage.
- Seeding content and building a narrative using major social platforms.
- Analyze the success and effectiveness of promotions, paid media campaigns, social engagement, and partnerships.
- Turn your analytics into simple takeaways for artists and other departments, providing important learnings for future campaigns.
- Ensure all digital timelines, budgets, and business goals are met.
what we are looking for
- Minimum 3-5 years of experience in digital marketing.
- Passionate and very creative. You are an organized critical thinker who thrives in high-pressure team environments, on short deadlines, and across multiple active artist campaigns.
- Adds to existing relationships with digital platforms/online partners and brand relationships
- Extensive knowledge of the contemporary music scene and lifestyle
- Understanding of interactive technologies and communication tools such as email marketing, SEO/SEM, social networks, and content marketing.
- If applicable, help create, build, and edit online properties (Facebook, Twitter, YouTube, Instagram, and other sites appropriate for artists and labels)
- you have excellent communication skills
- You can prioritize multiple projects
- you are a detail-oriented person
- Ability to identify problems and identify solutions
About influence media
Influence Media Partners (“Influence Media” or “Influence”), founded in 2019 and led by Rylett Pizarro, Lynn Hazan, Rene MacLean, and Jon Jashni, partners with artists to transform music spaces. A transforming music and entertainment company. and invest in their legacy.
Backed by BlackRock and Warner Music Group, New York-based Influence's newest fund will invest in recording and publishing rights for artists, songwriters, producers and music entrepreneurs whose songs resonate throughout pop culture. are investing.
Influence's approach is rooted in hands-on, collaborative partnerships, leveraging the company's unparalleled experience to accelerate the global reach, growth potential, and streaming success of the work it leads. .
