Former Distract directors Peter Watson and Bradley McKennie have sold their digital marketing agency to Steve Bryant, founder and managing director of Umbrella Brands Group, part of affiliate marketing agency Thoughtmix. did.
An old friend of Watson and McKenney, Bryant's interest in Distract's travels was always more than just a professional curiosity. Over time, he saw the agency's growth, direction, and potential. When the two decided to sell the business to focus on new areas, Bryant was a natural fit to lead the next phase of the business with a clear vision. a distracting future.
Bryant, who founded Thoughtmix in 2015, has years of experience expanding agencies and providing partnerships to grow businesses around the world.
Bryant's portfolio includes work with brands such as: card factoryNational Express, and The Couture Club, and is now ready to impart his knowledge and expertise to help Distract grow and further improve.
In assuming the role of Managing Director, Bryant has exciting plans to redefine and unify Distract's services. Recognizing the team's strength in paid advertising, Distract becomes a specialist paid media agency.
He will work closely with Head of Commercial and Strategy Stephanie Henderson and Head of Shipping Hannah Langton to implement new business strategies and tactics.
Bryant is trying to concentrate. Distract services Concerning B2C e-commerce, B2B, and education fields.
Bryant said: “We are excited to lead Distract into its next phase of growth and development. Team deliver We are delighted to have achieved great results for our clients and to have been welcomed to utilize their skills and expertise. ”
Stephanie added: “This is a really exciting time for Distract. Steve brings a lot of knowledge from his experience growing Thoughtmix to one of the largest agencies in the affiliate industry. The services offered by our agencies complement each other very well and offer very unique collaboration possibilities.”
Hannah said: “Steve's approach to Distract and the direction he has presented has been very refreshing and has given us a clear plan for the future. His experience in affiliate marketing has given the team a fresh perspective. We all look forward to the changes being made and our relationship with Steve and ThoughtMix.”
