Peter Watson and Bradley McKechnie, former directors of Distract, are the founders of digital marketing agency Lincoln and Steve, founder and managing director of Umbrella Brands Group, which runs affiliate marketing agency ThoughtMix. Sold to Mr. Bryant.
Bryant founded Thoughtmix in 2015 and has worked with brands such as cardfactory, National Express, and The Couture Club.
He will become Distract's new managing director, transforming Distract into a specialist paid media agency.
Bryant will work with Stephanie Henderson, director of commercial and strategy, and Hannah Langton, director of delivery, to implement new business strategies and tactics.
Bryant wants to focus Distract's services on B2C e-commerce, B2B, and education.
Bryant said: “I am excited to lead Distract into its next phase of growth and development. The team has delivered excellent results for our clients and I am delighted to have been welcomed to leverage their skills and expertise. .”
Mr Henderson added: “This is a really exciting time for Distract. Steve brings a lot of knowledge from his experience growing Thoughtmix to one of the largest agencies in the affiliate industry. The services offered by our agencies complement each other very well and offer very unique collaboration possibilities.”
Langton said: “Steve's approach to Distract and the direction he has presented has been very refreshing and has given us a clear plan for the future. His experience in affiliate marketing has given the team a fresh perspective. We all look forward to the changes being made and our relationship with Steve and ThoughtMix.”
