overview
The Fashion industry is seeking an Email Marketing Specialist to define and oversee best-in-class customer segmentation and contact strategies across a suite of products including BoF Professional, BoF Careers, BoF Insights, and BoF Events.
By managing our customer engagement platform, Braze, and a global database of over 1 million customers, we provide coverage for first-party data integrity, customer segmentation, email deliverability, and testing and effectiveness. Become an expert. Working in operational support for a wide range of events and editorial teams, this is a great opportunity to join a small growth marketing team with the overall goal of increasing customer engagement and value.
This position will be full-time, but part-time applications are also welcome. This role is remote-first, but we ask that you work out of our collaboration space at 180 Strand every Tuesday, plus one day a week for him to work.
Who are we?
The Business of Fashion is recognized around the world for its authoritative analytical perspective on the global fashion and beauty industry. Our mission is to open, inform and connect the global fashion and beauty industry.
Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events. Bringing about positive change in fashion and the wider world.
Over time, our pioneering approach has made BoF the fashion industry's leading source of business intelligence, simply because you won't find BoF's unique reporting, analysis and advice anywhere else. It has become one of the most respected and influential voices in the world. Business of Beauty brings similar agenda-setting coverage to the beauty and wellness space. Today, we have a talented team of more than 100 correspondents, editors, analysts, engineers, designers, marketers and more in London, New York, Paris and Milan.
Commitment to diversity
BoF is committed to building a diverse workforce and is proud to be an equal opportunity employer. All applicants and employees, without regard to race, nationality, ethnicity or national origin, religion or belief, sex or sexual orientation, sex, age, disability, marital or marital status, pregnancy or maternity status, You will be treated equally.
Commitment to inclusivity
BoF is committed to creating an inclusive environment where everyone can bring their authentic selves to work and leverage a growth mindset to reach their full potential in their roles. . We are committed to building an inclusive culture for our employees around the world.
Commitment to accessibility
BoF is committed to providing an accessible environment for all applicants at every stage of the recruitment process by removing any barriers and providing a process that gives every applicant an opportunity to shine.
what I want you to do
As a key member of the Growth Marketing team, you will report to the Audience Development Director and be directly responsible for end-to-end management and optimization of Braze and email databases.
Balance operational best practices and customer insights while supporting broader teams to ensure first-party data integrity, determine customer segmentation and contact strategies, and improve email marketing effectiveness. Masu. You will also be responsible for managing and deduplicating VIP audience lists through our event marketing platform, Launch-metrics.
Although this role will not be directly responsible for creating and running campaigns, you will be expected to review all marketing emails (suggesting improvements) and assist in creating and running campaigns during peak periods.
Success in this role will enable you to:
- Oversee data privacy policies and ensure first-party data integrity.
- Proactively manage and segment your database so you can effectively build and target segments in line with your business goals.
- Work with Braze account managers and internal technology teams to oversee the Braze platform, optimize functionality, and leverage new features.
- Braze Manage relationships, spending, forecasts, and budgets to ensure email volume doesn't exceed budget tolerances
- Optimize email deliverability according to best practices and become an internal advisor on customer engagement best practices, technologies, and trends.
- Define, execute, and optimize an effective “sunset” strategy for inactive customers
- Leverage customer insights to define your overall customer contact strategy and suggest testing frameworks and hypotheses to improve both effectiveness and efficiency
- Manage centralized customer contacts and campaign calendars, resolve scheduling conflicts, and ensure optimal send times.
- Become a subject matter expert on CRM/email marketing trends, best practices, and solutions.
- Manage your VIP audience list through our event platform, Launch-metrics, and support email execution as needed
- Support the editorial team to improve newsletter deliverability and effectiveness
- Work with your data team to build a series of customer engagement dashboards to provide enterprise-wide visibility into key engagement metrics such as segment performance, email deliverability, and click-through rates.
- Participate in broader marketing priorities and initiatives as needed (for example, larger projects such as list research, LinkedIn newsletter support, or syncing Braze with Salesforce). is a small team, so we cover what each other needs to cover).
Who are you
An experienced email marketing specialist who focuses on operations rather than campaign execution. You will have hands-on experience managing large customer databases within a customer engagement, CRM, or marketing automation platform, as well as extensive experience overseeing high-level management. Massive email campaigns and automated lifecycle programs.
No fashion industry experience is required, but you do need the ability to thrive in a fast-paced scale-up environment and the following skills to set you up for success.
- End-to-end hands-on experience managing and operating customer engagement, CRM, and email marketing platforms (ideally including Braze).
- Excellent attention to detail and proofreading skills
- Confidence in suggesting improvements to email copy and, ideally, the ability to write compelling email copy when required.
- Comprehensive understanding of customer database management and segmentation
- A comprehensive understanding of email deliverability and how to optimize for success
- Working knowledge of first-party data hygiene factors, best practices, and data privacy regulations.
- Deep experience in overseeing and optimizing high-frequency, high-volume email campaigns and newsletters (200,000+)
- Proven history of devising and evolving customer engagement strategies and optimization roadmaps based on customer insights, testing, and analysis.
- Experience managing and deduplicating email lists in Excel (or similar).
- Advanced data literacy, including the ability to track, analyze, and report on key customer engagement metrics and collaborate with data teams to define KPI dashboard requirements.
- Ability to manage budgets and create and maintain reliable volume and spending forecasts.
- Effective stakeholder management, positive attitude, and willingness to work as part of a small, growing team with the ability to vary workload according to priorities.
When you succeed…
- Key customer engagement metrics have consistently improved and are well understood across the business.
- Email performance is increasing in both effectiveness and efficiency to match budget-based sending volumes
- We have a well-understood and widely accepted customer contact strategy and testing roadmap.
- The business receives regular updates on performance and best-in-class practices.
- Our broader growth marketing and editorial teams will feel empowered and supported when running our newsletters and email campaigns.
- We are effectively leveraging the Braze platform while identifying opportunities to improve and streamline our processes and operations.
