Alliance Federal Credit Union manages email marketing through NCR Software
Credit union uses NCR APTRA eMarketing to improve member communications
DULUTH, Ga.–(BUSINESS WIRE)–America Alliance Federal Credit Union, serving more than 40,000 members in New York, New Jersey and Massachusetts, has selected NCR's sophisticated cross-channel marketing software, APTRA eMarketing, for its marketing efforts. We are using it for improvement. Communication to members. US Alliance FCU uses NCR APTRA eMarketing's email campaign component to deliver personalized, relevant, and consistent messages when and where members are most likely to engage.
NCR APTRA eMarketing's personalization and dynamic content capabilities allow financial institutions to present targeted offers that address the individual needs of their customers and members.
“Like many financial institutions, we knew we weren't using the best technology available, but we didn't know where to turn. Email is our members' preferred means of communication. However, managing a large variety of offers and deals is difficult.With a large and diverse membership base, it has been difficult to keep email campaigns relevant. said Kris VanBeek, President of US Alliance FCU. “NCR APTRA eMarketing allows us to provide personalized and relevant offers to each member, improve communication with them, and help them get the resources they need. NCR's excellent account support team has enabled us to transform into a technology-driven marketing institution.
“Today's consumer-to-business marketing model completely negates a one-size-fits-all approach to communications,” said Michael O'Loughlin, senior vice president at NCR Financial Services. “NCR APTRA eMarketing allows us to harness the power of segmentation to target specific groups together and tailor campaigns across multiple channels, optimizing the results of each campaign.”
NCR APTRA eMarketing's real-time reporting options focus on performance, deliverability, and analytics that lead to strong, measurable returns on investment. Standard reports allow financial institutions to accurately track campaign activity from open rates to click-through rates, and use sales data to easily enhance email metrics to deliver true conversion rates.
NCR APTRA eMarketing goes beyond email campaign management to help financial institutions personalize consumer usage and preferences across multiple channels, including mobile, social, online, call center, and self-service (ATMs and kiosks). Allows you to adjust the delivery of messages that are sent to you. APTRA eMarketing integrates data from disparate systems. This allows financial institutions to transform valuable consumer data into personalized, relevant, and timely communications, reducing, and in many cases eliminating, the need for IT to source data for each campaign. Masu.
About NCR Corporation
NCR Corporation (New York: NCR) is a global technology company that is leading the way in how the world connects, interacts and transacts business. NCR's assisted and self-service solutions and comprehensive support services serve the needs of retail, financial, travel, hospitality, gaming, public sector, carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.
Follow us on Twitter: @NCRCorporation and @careersatncr
Like us on Facebook: http://www.facebook.com/ncrcorp
Connect with us on LinkedIn: http://linkd.in/ncrgroup
Watch on YouTube: www.youtube.com/user/ncrcorporation
NCR Corporation
Jeff Dudash, 919-435-6976
jeff.dudash@ncr.com
keyword: United States of America North America Georgia
Industry keywords:
The article US Alliance Federation Credit Union Manages Email Marketing Through NCR Software originally appeared on Fool.com.
Try our Silly Newsletter service free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering diverse insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 – 2012 The Motley Fool LLC. All rights reserved. The Motley Fool has Disclosure policy.
