Molly Smith has reportedly “signed a six-figure deal” with the giant beauty brand, which has already worked with the likes of Kendall Jenner and Blake Lively.
The Love Island icon, 29, who won Love Island All Stars with boyfriend Tom Clare, appears to be making the most of her fame as she has signed with both L'Oréal and Maybelline.
The Manchester-born beauty, like Eva Longoria, is also a model Kendall, 28, and actress Blake, 36, who have proudly represented L'Oréal for many years. (36) joins the legendary label's A-list celebrity ambassadors.
Nevertheless, Maybelline flaunts fashion icons such as Adriana Lima and Emily DiDonato as its beauty ambassadors.
“Molly has been signing deals behind the scenes, the latest being with L'Oréal,” a source told The Sun.
“This is a big move and means she follows in the footsteps of really famous people like Eva Longoria, Kendall Jenner, and Blake Lively.
“Molly is fast becoming the next Molly-Mae and could easily overtake her in both financial and brand opportunities.”
It was announced just a few weeks after Molly was announced as Boohoo's. New ambassador for 2024.
She signed an exclusive 12-month deal with the fashion brand and released her first curated edit earlier this month. It was just weeks after she won the £50,000 prize for Love Her Island.
In one of the promotional shots, Molly put on a racy display wearing a sheer red lace dress from the stunning new collection.
Speaking about her impressive six-figure deal with MailOnline, Molly enthused: “I'm really excited to be partnering with boohoo!” It's a brand I've loved for years and it's great to now be part of the family.
“We're building something amazing and we want everyone to see what we've created.”
Sam Leach, boohoo's marketing director, has similar sentiments. “Molly is extremely proud and excited to be working with Smith.”
“Her style embodies what Boohoo stands for: accessible, on-trend and versatile. Molly's excitement for fashion is contagious, so she was a natural fit for our brand. It fits.”
Not only that, but the top names in the beauty and fashion worlds are apparently lining up to sign the reality star.
Molly has also signed a six-figure deal with American supplement brand Alani Nu, which also includes Hollywood stars Kim Kardashian and Emily Ratajkowski.
She flaunts her toned figure in a hot pink cut-out swimsuit as she stars in the wellness company's latest video.
Molly won Love Island with her boyfriend Tom, 24, while her ex-partner, who she met on the series' winter edition three years ago, came second.
She was praised by viewers for the mature way she lived her life in the TV show's villa with ex Callum Jones, who dated multiple Islanders including Georgia Steel and Jess Gale.
Fans of the show were hoping to see Molly and Callum rekindle their three-and-a-half year romance, which ended six months before the All-Star tournament.
Despite remaining close friends, the former lovers insist there is no romantic interest between them, with Callum still pursuing a relationship with Jess Gayle.
Tom previously admitted that he was “not lucky” after seeing the reaction from viewers who were hoping for a fairytale ending for Molly and Callum.
He said: “I've seen a lot of messages about coming out and Molly and Callum needing to get back together, which is horrible to see and sucks, but that didn't happen in the villa.” That sign.
“If there had been a ramp, if there had been some flirting, I would have dealt with it, but there was nothing at all. I get it, they wanted a fairy tale and had been together for a long time, but in the end… By the way, it’s still shitty to watch.”
