zenni optical
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The power of a clearer vision: Redefining Zenni’s affiliate channel strategy
Zenni Optical's strategic review of its affiliate program has yielded notable results. Facing this first decline in revenue in his 20 years, Zenni's leadership took decisive action to bring the affiliate team in-house to align with broader business goals.
The revamped affiliate program has undergone significant changes with a focus on increasing spend efficiency and targeting new customer groups. These include shifting to new customer acquisition, reducing reliance on lower-funnel affiliate sites, and ensuring high-visibility content to expand reach to Gen Z, Millennial, and high-income audiences. It is included.
The impact of this campaign was significant, exceeding targets across key metrics. By eliminating low-funnel spending and expanding its influencer network, Zenni's optimized affiliate program drives significant growth and reaffirms its position as a leader in the competitive online optical e-commerce environment Did.
“Zenni Optical's overhaul of its affiliate channels demonstrated innovation by demonstrating a strategic shift and customer-centric collaboration to target new demographics.”
2024 US Partnership Awards will be held in partnership with Rakuten Advertising
