HighLevel Co-Founder and CEO Sean Clark [Photo: LinkedIn]
HighLevel Inc., a Dallas-based software provider, has received a minority growth investment from General Atlantic, a global growth equity firm.
HighLevel, a provider of AI-powered sales and marketing automation software for marketing agencies, entrepreneurs, and small businesses, further invests in key growth and innovation initiatives across products and AI in partnership with General Atlantic says it can be done.
The investment amount was not disclosed.
“General Atlantic is an ideal partner for High Level for many reasons,” Varun Vairavan, High Level co-founder and CTO, said in a statement. “The team not only understands our distinctive distribution model, but also shares our vision of supporting entrepreneurs and business owners around the world through purpose-built technology. Driven by our customer-centric values, we are committed to revolutionizing the way businesses connect with their customers.”
After another year of strong growth and profitability, High Level joins General Atlantic's portfolio of disruptive global technology companies, which previously invested in Airbnb, Clear, Snap, Uber and more.
5x growth in the last 3 years
Founded in 2018, HighLevel is an all-in-one sales and marketing software platform purpose-built for marketing agencies, entrepreneurs, and small businesses.
We offer our customers comprehensive sales and marketing capabilities, including CRM, website and app building, automated marketing campaigns, reputation management, and social media marketing.
The company said its platform enables customers to capture top-of-funnel leads, increase conversions, and ultimately drive new business. HighLevel has developed deep relationships with a network of affiliates that help us connect and engage with our customers.
Over the past three years, Hylevel says it has grown more than five times while maintaining profitability by helping clients adapt their customer acquisition and engagement strategies to the digital world.
HighLevel says its co-founders and majority shareholders Sean Clark, Vairavan and Robin Alex have a “steady” leadership role, and that the company is tailored to the unique needs of agencies and small businesses. He said he is focused on executing on his vision of providing innovative solutions.
General Atlantic Support
“Our commitment to enabling businesses to connect with their customers in more meaningful ways continues to be central to our mission here at HighLevel,” co-founder and CEO Clark said in a statement. “It will be.” “We're not just looking to grow for growth's sake; we're looking to make a real difference in the lives of our users. General Atlantic has a long history of strategically supporting and scaling mission-driven technology companies. Our 40-year track record is closely aligned with our own growth trajectory and ambitions, and this investment will ensure we stay true to that goal while continuing to innovate and differentiate ourselves within our industry. I can.”
Alex, COO of HighLevel, said: “With General Atlantic's support, we are excited to continue driving greater success for our clients and their end customers as they navigate the increasingly complex digital marketing ecosystem. Our dedication to HighLevel's mission continues. Just as strong.”
The company says General Atlantic has a robust platform of value-creating resources, as well as high-growth companies and business models focused on supporting small and medium-sized businesses in their digital transitions (Gusto, Jobber, JumpCloud, Squarespace, ThreatLocker, etc.). He said he brings a wealth of partnering experience. Supporting HighLevel's continued growth.
“HighLevel provides bespoke solutions that span every stage of marketing and sales. Sean, Varun and Robin are dedicated leaders with a deep understanding of our customers' priorities and are committed to meeting the specific needs of our communities. We are focused on further growing our high-level platform to achieve this goal.''
Asher Hecht, president of General Atlantic, said that the company's high-level value proposition and differentiated model “allow us to open and connect with the market in a unique way.” . The unique agency and small business ecosystem that HighLevel has built is testament to the resonance and effectiveness of its products. ”
Preston McKenzie, General Atlantic Operating Partner, said: We're excited to leverage our experience to support the amazing products and community that HighLevel has built. ”
As part of the transaction, General Atlantic partners Asher Hecht and Preston McKenzie will join the company's high-level board of directors. Existing investor PeakEquity Partners will remain an active shareholder in the company and retain a seat on its board of directors.
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