Kairat Shaaban, social media and marketing consultant at agency Babel PR, said:
“Anyone can run a social media account, right? Regular posts and a few funny reels. The truth is, social media is no longer an afterthought, but requires careful professional management and planning. It is an essential cog in the marketing machine.
“Following the latest social trends can be a bit demanding. You might see a slight increase in engagement, but rather than following in the footsteps of influencers, it’s more about figuring out what trends are right for your brand and resonates with your audience. The reality is that you need to find a social manager who “gets it.” Someone who has a keen understanding of human behavior and audiences and has a higher than average EQ score that will help you establish your brand among the noise.
“Thoroughly triaging your social profiles, followed by proactive investment and a plan of action from your team, can be the difference between a content explosion and generating meaningful leads.”
Whether you're creating a long-term social media strategy or developing a one-off viral idea, PR pros are clear that authenticity is key in 2024.
Aligning with your audience, building community, and truly engaging with both real values and real humor is now far more important than following old trends. Of course, the trend isn't completely over, but in a world of constant social media campaigns, it's important to remember that your social media campaigns can help your brand, your audience, and your audience before you lose consumer trust with a bad viral bid. , think about how it relates to your values.
Article written by Alex Beach, PRmoment's acting features editor.
