Qualcomm has put a lot of effort into selling its Snapdragon suite of semiconductor products in recent years, and through deals with major facilities such as Manchester United (Snapdragon Stadium), home of San Diego State football, sports It has become the main means of this effort. Mercedes-AMG Petronas F1 Team, Padres, Live Nation, Major Mobile Esports League (ESL Snapdragon Pro Series).
Don McGuire, Qualcomm's senior vice president and chief marketing officer, appeared on the CMO Spotlight at the CAA World Sports Conference on Wednesday, adding to the company's marketing mix to increase brand awareness. The two areas discussed were brand partnerships and community building. He said Snapdragon is looking at the types of partnerships that are “aligned from a brand value perspective,” but “tell our story and connect our technology and what it enables to people's passion.” He said it was also helpful.
McGuire said the ManU kit sponsorship is a “huge step forward” for Snapdragon. He said the club has 1.1 billion fans/followers around the world and a team jersey is sold “once every 15 seconds”. Regarding Mercedes F1, McGuire outlined that Snapdragon wants to do something that aligns with its growing car business. He described his new VIP virtual reality experience that allows fans to tour the team's garage. It debuted during his Grand Prix of Las Vegas.
McGuire said the venue sponsorship deal in San Diego will “create moments for fans to talk about.” Besides Aztec football, this stadium is home to his two big soccer clubs, the San Diego Wave of the NWSL and the soon-to-be-launched San Diego FC of the MLS. “We also use him as a way to educate our more than 35,000 fans at any given time about what Snapdragon is and how it enables these experiences and devices,” McGuire said. he said. “This is a good tool for us to bring the fan experience and showcase our technology. And it's also a homage to our hometown.”
Qualcomm SVP and CMO Don McGuire said the ManU kit sponsorship is a “huge step forward” for Snapdragon.
