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COLUMBIA, S.C. — Flock & Rally, a women-owned and led integrated communications and marketing agency based in Columbia, S.C., was recently recognized by the American Advertising Federation (AAF Midlands) and the International Association of Business Communicators. Winner of multiple marketing and communications industry awards. South Carolina Chapter (IABC/SC).
Merritt McNeely, Chief Executive Officer of Flock & Rally, said: “We do what we love: create highly customized campaigns and creative assets that inform and inspire meaningful action. We are honored to be recognized by AAF Midlands and IABC/SC for what we do.” She said: “We are grateful for the trust our clients place in us and are dedicated to delivering exceptional work that resonates with our audiences, increases engagement and leaves a lasting impression.”
At the 2024 ADDY Awards, Flock & Larry won Best of Print, Gold ADDY in Sales and Marketing, and Best of Film, Video and Sound in collaboration with Soda City Films. Awarded Silver ADDY in the category. The agency also awarded him four 2023 Palmetto Awards sponsored by IABC/SC in the categories of Media Relations, Special and Experiential Events, Marketing Advertising and Brand Communications, and Creative Design. Details of each award-winning work are listed below.
AAF Midlands 2024 ADDY Award
• Peak Drift Brewing “CANpaign”
Best of print award
Gold ADDY in Sales and Marketing
Flock and Rally created four custom can designs for Peak Drift Brewing Company's 2023 CANpaign. One design is for a fall seasonal release, and three of his other designs are for the Rosewood Crawfish Festival, Therapy Place's Miracles in Motion 5K Walk, Run & Roll, and with Coosaw Farm in Fairfax, South Carolina. Created for partnership. The fully recyclable cans were printed using Peak Drift's sustainable digital can printing program, Peak Press.
• Riverbanks Zoo & Gardens “Wild Lights” Campaign
SILVER ADDY FOR MOVIE, VIDEO, AND SOUND
After 35 years, Riverbanks Zoo & Gardens has replaced its long-running Lights Before Christmas with a new event, Wild Lights, featuring approximately 60 handmade lanterns inspired by nature. Flock and Larry collaborated with Soda City Films to create his 30-second TV spot showcasing the immersive experience. Because there was no existing video footage, animation was used to highlight the life-sized lanterns and emphasize the event's family-friendly atmosphere and commitment to riverbank conservation.
IABC/SC 2023 Palmetto Award
• Grand opening of Riverbanks Zoo & Gardens Aquarium and Reptile Conservation Center
Excellence Award in Media Relations Category
Flock & Larry has partnered with Riverbanks Zoo & Gardens to open the Darnall W. and Susan F. Boyd Aquarium & Reptile Conservation Center (ARCC). The campaign focused on media relations to raise awareness of the ARCC grand opening and highlighted Riverbanks' commitment to education and conservation.
• Peak Drift Brewing Product Launch + Ribbon Cut
Special event/experience event excellence award
Flock and Larry were tasked by Peak Drift Brewing Company to plan and execute a ribbon-cutting ceremony to celebrate the opening of their production facility and product launch in the Columbian market. Flock and Larry worked diligently to identify and invite key stakeholders, local officials, industry leaders and media to the event, successfully promoting the Peak Drift brand and launching its beverages in the Midlands.
• St. Pat's in Five Points Festival Marketing Campaign
Excellence Award in Marketing, Advertising, and Brand Communication Category
Organizers of St. Pat's at Five Points hired Flock and Rally to increase awareness among key audiences, increase attendance and revenue, and refresh branding. Flock and Rally's comprehensive campaign included brand messaging and visual development. Integrated marketing plan. graphics package. Media relations campaign. Social media guide and management. And paid advertising.bottom of form
• York Technical College Creative Assets
Creative Design Category Excellence Award
York Institute of Technology hired Flock and Rally to develop creative assets to support an integrated marketing campaign run by the university to recruit new students and employees. The creative solution combined illustration and photography to provide a design aesthetic that was different from other university marketing efforts, but over time it became too complex for university staff to reproduce in expanded media. It wasn't.
A complete list of Flock and Rally awards can be found at https://www.flockandrally.com/awards.
Flock and Rally provides a wide range of services to clients across the South and beyond, from research, branding, strategy and planning to marketing, public relations, social media, production management and traditional and digital advertising implementation services. Masu.
Flock and Rally serves a diverse range of clients in business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development, technology, and other sectors. The company is headquartered in the historic Arsenal Hill neighborhood of downtown Columbia, South Carolina, and is federally recognized as a DBE. For more information, please visit https://www.flockandrally.com/.
About Flock and Rally: Unified Communications and Marketing
Founded in 2010, Flock and Rally is a women-owned, full-service creative agency based in Columbia, South Carolina. The company integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse clientele ranging from local nonprofits to large corporations in South Carolina and beyond. . Serving industries ranging from lifestyle and tourism to business, technology, real estate, higher education, government, economic development and more, Flock and Rally's mission is to bring communities together around great ideas. is. For more information, please visit www.flockandrally.com.
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