Litmus Personalization's scratch-offs and interest signals, along with Litmus Email Guardian's image monitoring, enable marketers to engage subscribers, drive revenue, and leverage insights.
New features in Litmus include:
- Scratch off: Leverage gamification to increase engagement, leverage exclusivity to drive conversions, and test the effectiveness of new offers across email segments.
- Interest signal: Litmus Personalize's new Interest Signals allow marketers to harness the power of social proof by displaying live click data on images.
- image monitoring: Litmus Email Guardian's image monitoring allows marketers to easily find and fix broken or slow-loading images to ensure a pixel-perfect experience.
Boston and San Mateo, California. — April 17, 2024 — Email Litmus, the leader in Litmus marketing, has released three powerful new features that will revolutionize the way brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian give marketers unprecedented capabilities to create engaging, personalized email experiences that drive action and conversion.
In the fierce battle for inbox attention, delivering compelling emails that truly resonate is paramount to marketers' success. The average consumer is exposed to 10,000 ads every day, so brands need to cut through the noise by delivering engaging, personalized experiences from the moment an email is delivered. Litmus' new features allow marketers to foster memorable connections, build valuable trust from subscribers, glean vital insights, and increase revenue from their email programs.
“Winning brands spark joy and foster genuine excitement in every interaction with their subscribers,” said Eric Nirenberg, CEO of Litmus. “Our latest innovations enable marketers to leverage proven drivers like gamification and social proof. With Litmus Email Guardian's new image monitoring, we continue our commitment to helping marketers make every send more effective.
New features in Litmus include:
scratch off
Turn your promotional offers into fun surprises with Litmus Personalize's scratch-offs. With just a few clicks, email marketers can hide special discounts, exclusive offers, and other enticing offers behind fun, interactive scratch-off layers. Leverage gamification to increase engagement, leverage exclusivity to drive conversions, and test the effectiveness of new offers across email segments.
interest signal
Attractive visuals grab attention, but peer validation inspires action. Litmus Personalize's new Interest Signals allow marketers to harness the power of social proof by displaying live click data on images. Watch our subscribers get motivated and join in the fun by seeing what their peers love most in real time. Creating a positive sense of FOMO can unlock valuable subscriber insights while increasing click-through rates and conversions.
image monitoring
Every email reflects the brand you send, and even one broken image can ruin your subscriber's entire experience. Litmus Email Guardian's image monitoring allows marketers to easily find and fix broken or slow-loading images to ensure a pixel-perfect experience. This innovative feature automatically scans all emails so you can resolve issues before a single subscriber is affected.
“We're very excited about Litmus Personalize Scratch-Offs. Being in the gaming industry, our subscribers have high expectations, and we hope this new feature adds some fun to our emails. , I am sure we will surprise and delight them,” he said. Cindy Gip, her CRM marketing manager at Nexon America, said: “This is a unique opportunity to increase engagement across our audience and we can’t wait.”
Marketers are always looking for ways to innovate and improve email. With these new features in Litmus, marketers can meet rising subscriber expectations, build lasting connections, and improve future campaigns for long-term success. All of this can be done within the platform you're already working with.
About litmus tests
Litmus testing is how marketers make every submission count. It's a core component of the technology stack that allows you to create, personalize, test, review, secure, and analyze every email you send. Too many companies struggle with email personalization at scale, sending broken emails without realizing it and missing out on the deep insights needed to truly improve results.
Litmus gives you a better way to build, test, and trust every message you send. That's why more than 700,000 marketing professionals, including 80% of Fortune 100 companies, turn to us. This has allowed our company to achieve his 98% customer satisfaction rate. litmus. Make every submission count. ™
media contact
BLASTmedia for litmus tests
Christy Dean
litmus@blastmedia.com
