Women's EHF EURO 2024 nears capacity for sponsorship packages and new brands added to event ahead of tournaments in Austria, Hungary and Switzerland later this year (28 November to 15 December) will be done.
Austrian betting brand Admiral is the latest company to partner for the tournament, making its debut as the official partner for all matches in Austria. Supermarket brand Lidl and consumer electronics manufacturer Gorenje are also participating for the first time, expanding from sponsoring only the men's edition.
So far, workwear supplier Engelbert Strauss, pump manufacturer Grundfos, European oil and gas company Mol, and assembly and zipper supplier Wurs complete the list of sponsors.
Gorenje’s expansion beyond the men’s competition is tied to its commitment to inclusivity.
Alenka Potočnik Andzic, Marketing Director of Hisense Europe, said: By sponsoring women's sporting events and teams, we not only support female athletes, but also promote inclusivity and empowerment. Our involvement in women's sports is consistent with our corporate social responsibility values and demonstrates our dedication to making a positive impact on society. By sponsoring the Women's EHF EURO, we are bringing the strategy and its commitment to life. By becoming the official partner of the Women's EHF EURO in 2024 and 2026, we will make further efforts to increase Gorenje's brand awareness and strengthen its (leading) position in key European markets. Through these efforts, we seek to engage others in making meaningful change in the world. ”
Lidl will also use the platform to further its positioning, including promoting healthy lifestyles.
Alexander Hörger, Global Partnership Marketing Director at Lidl International, said: “Lidl is a proud partner of the Men’s and Women’s EURO and through this initiative we want to underline our position as a comprehensive handball partner. As the official fresh food partner of the Women’s EHF EURO 2024, we are proud to partner with top athletes We also want to contribute to the promotion of sports and active lifestyles combined with conscious nutrition for everyone.”
Martin Hausleitner, EHF General Secretary, said: “The fact that almost all sponsorship packages were sold more than six months before the start of the championship shows the importance of the flagship women's competition to international brands and companies. “It emphasizes the continued growth in gender and value.” The European Handball Federation welcomes new partners and is pleased to be building a long-term cooperation with Gorenje and Mol, including extending their sponsorship of the Women's EHF EURO. This marks another important step in the development of the women's game. ”
Michael Whitta, senior vice president of Infront Marketing Sales and Services, said: “Women's EHF EURO 2024 is an example of the growing appeal and commercial viability of women's sport, and our growing roster of partners underlines the appeal of this event.”Diversity and Passion The growing recognition of the competition as a platform that offers a unique opportunity to connect with a global audience serves to reaffirm our commitment to providing the best financial basis for expanding the base of handball. . ”
