A career in the digital marketing field is highly lucrative and will be in high demand in the coming years.
If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's 2024 Job Skills Report. In fact, according to research from the U.S. Bureau of Labor Statistics, the demand for marketing jobs is rapidly increasing by 6% per year, which is faster than average job growth.
Digital marketing has rapidly accelerated the success of marketing and advertising campaigns. With billions of social media users and billions of people using the web for everyday activities like searching for topics, answering questions, and shopping, digital marketing is full of possibilities. , it's definitely an in-demand skill worth investing in.
The investment in developing this skill, whether monetary or time, has certainly proven to be worth it. With a career in digital marketing, such as Digital Marketing Manager, you can expect to earn up to $124,000. And of course, the more you learn and develop yourself professionally, and the more senior your role becomes, the more your earning potential will increase.
Here are 5 free digital marketing courses you should seriously consider taking to build a successful digital marketing career in 2024.
1. LinkedIn Learning
LinkedIn Learning has a learning path called “Master Digital Marketing,” which includes courses taught and taught by industry experts hand-picked by LinkedIn. Course content within the learning path ranges from mastering SEO, to marketing on other social media platforms such as LinkedIn and his TikTok, to learning how to market using his AR (Augmented Reality).
While probably not 100% free in every sense of the word, courses on LinkedIn Learning are free with a 30-day free trial of your LinkedIn Premium subscription. Otherwise, a premium subscription gives you access to all courses at no additional cost.
2.Google Digital Garage
Google Digital Garage has now transitioned to Google Skillshop, part of the Grow With Google initiative, hosting a variety of courses including Digital Marketing Fundamentals, completely free of charge. By completing the course, you'll receive a certificate that you can present to your LinkedIn profile and to employers.
3. PPC University
This website offers a variety of useful content completely free of charge through courses and guides such as PPC 101. These cover topics such as PCC (pay-per-click advertising) and Facebook advertising. Although it does not cover all aspects of digital marketing, this can be a useful resource if you want to focus on PPC as a digital marketing skill.
4. Hubspot
Another free digital marketing course provider is HubSpot, which is already known as a leader in the digital marketing industry. His HubSpot Academy, the company's learning arm, offers several courses for all levels, from beginner to advanced. It also comes with free certificates, for example, Digital Marketing Course: Earn a Digital Marketing Certification.
5. Meta
Meta offers a variety of paid and free courses and certifications for those looking to build their digital marketing skills. One of the free courses is Meta Certified Digital Marketing Associate, offered via Meta Blueprint. It is important to note that although the study materials are free, obtaining certifications may be costly.
It’s also okay to take a digital marketing course and pay for a certificate if you want. … [+]
All five of these are examples of courses you can take if you're passionate about upskilling (or reskilling in some cases) and taking your professional development to the next level by pursuing a career in digital marketing. Learning something new doesn't cost a lot of money. Through these 5 free digital marketing courses, you can prove your worth to employers, become a trusted expert, and even work as a freelance digital marketing manager.
