According to data from Campaign Monitor, approximately 70% of people use an email subject line to determine if an email is spam.
This data highlights the value of crafting a compelling welcome email subject line to attract your audience and make your email marketing campaign successful.
Learn how to craft email subject lines that grab your audience's attention and get them to open your email.
Here are five welcome email subject lines to greet new subscribers.
- start subscriber
- special offer
- personalized
- friendly
- Type of question
1. Start a subscriber
To entice people who recently joined your email list to open your welcome message, provide some simple information about what they should do after subscribing to your email and the benefits they can expect from your company.
Groupon does this beautifully with their welcome email message.
Provide concise information in your emails and encourage your subscribers to take action. Image source:
Email design by BEEFREE.IO
Create engaging subject lines to increase subscriber engagement and click-through rates (CTR). This helps small businesses run email marketing campaigns effectively.
Examples of email subject lines that introduce your product or brand:
- Welcome to (your brand name)! Let's get started.
- You're here, let's get started!
- welcome! Let's get started.
- we are here to help you.
- We're family now. Introductions are in order.
2. Special offer
Emphasize exclusivity in your welcome email subject line to make your audience feel important and like they belong.
Encourage subscribers to open your emails by highlighting exclusive offers from the beginning. This helps improve email open rates.
Example welcome email subject line for a special offer:
- welcome! You are now part of the club.
- It's official. You are now a special member!
- You are now part of the crowd.
- You made the list. Enjoy your discount code.
- You're a friend too! Here is your exclusive discount code.
Including a promo or discount code in the subject line of your welcome email will spark subscriber interest in shopping even before they open the email.
This is an effective email marketing strategy to foster customer loyalty, grow your email list, and increase your profits.
3. Personalized
Personalized subject lines increase open rates by 50%, making personalization extremely important for increasing CTR.
Customize your subject line by including your subscribers' names and use language that makes them feel like you're speaking directly to them.
Example welcome email subject line with basic personalization:
- Welcome, Jane!
- You deserve the best, John.
- Welcome, Michael! The first round of weekly quotes is here.
- I'm glad you're here, Alicia!
- Hello Peter. Welcome to the list.
The subject line is the first thing people see, so make it important by adding personalization and following proven email marketing tips.
Bonus tip: Don't write your email from scratch. To reduce the time it takes to create your welcome message, use the welcome email templates provided by many sites.
4. Friendly
Make your subscribers feel like they're interacting with a human by giving your welcome email subject line a friendly tone. The more human-sounding your email subject line is, the more approachable and “open-worthy” it will be for your subscribers.
Use reliable email marketing software like Mailchimp to come up with great subject lines.
The platform's subject line helper checks whether your subject line follows recommended best practices.
Adjust the subject line of your welcome email using Mailchimp's subject line helper.Image source: Author
To convey friendliness in your welcome email, consider these subject lines:
- thank you
- Thank you for joining our club
- welcome, neighbor
- I would be happy if you could come here
5. Question types
Using a question in the subject line will pique interest and encourage recipients to open your email.
Questions are very effective because they encourage subscribers to focus on the subject line. You can encourage them to think about the answer and build a deeper connection with them.
Think about what's important to your subscribers, then use that as a guide to your questions.
For example, if your subscribers are struggling with email conversion rates, use email subject lines like: “Did you ignore my email again?”
The questions you ask are realities they face, so there's a strong connection between their needs and what you're offering, and they'll want to open and read your welcome email.
Example of welcome email subject for inquiry form:
- Curious about our world? Welcome to!
- Interested in the opportunity?
- welcome to. Are you ready to step up?
- Ready to know the latest seasonal trends?
Best Practices for Welcome Email Subject Lines
To grab your recipient's attention and get them to open your email, follow these welcome email subject line best practices.
Practice 1: Use a 4U model
Use the 4U model to create compelling welcome email subject lines to move subscribers along your email marketing funnel.
Implement the 4U model in the subject as follows:
- emergency. Encourage subscribers to open your welcome email by adding an element of urgency to your subject line.
- super special. Make sure the information in your subject line matches the content of your email to avoid misunderstandings and potentially losing subscribers.
- Individual. Consider a unique angle to make your subject line stand out. This is one of the newsletter best practices that experienced marketers use to get better results.
- useful. Through the subject line, show your recipients why they should open your email immediately. Pique their curiosity by giving them a glimpse of the value they get when they open and read your email.
Practice 2: Avoid spam filters and spam traps
Avoid using words that will trigger spam filters or get you blacklisted.
words “100%” and “free' is a typical example.
Here are some tips to avoid spam filters and spam traps.
- learn spam words. Create a list of example subject lines so you can match the words against a list of spam words and remove them.
- don't use all caps. Avoid using all caps in the subject line as it may come across as “spam”. Spam filters may be activated.
- Avoid using too many exclamation points. It's common for spammers to add a few exclamation points to the subject line. Don't follow their lead and do the same thing. Your ISP may tag your email as spam.
additional tips: Manage your email list properly to avoid sending emails to people who unsubscribed from your newsletter or who accidentally signed up.
Practice 3: Include a CTA in the subject line
Sometimes the best way to write a subject line is to mention a call to action. This will make the intent of your email clear and the recipient will know exactly what you want them to do.
This strategy works best if you offer something of great value.
For example, if you're offering a big discount, use that in your email subject line. “Claim your 70% discount now.” Not only is the message in the subject line clear, but the offer is also catchy.
Create an attractive welcome email subject line
Create an appealing welcome email subject line to increase email open rates. In addition to using the strategies described here, learn by using emails you've received from other companies as email examples.
By studying the welcome and promotional emails in your inbox and using the strategies in this guide, you should be able to create a high-converting welcome email.
