Forget the traditional “YOLO”. In Orry's way of thinking, or as he calls it, the “Oliverse”, it's “You Only Love Orry.” Social media celebrity Orhan Awathramani isn't just redefining Gen Z lingo, he's redefining everything from fame and PR to marketing and the concept of the human brand. What's his latest stunt? Olly's party.
The event attracted 550 fans from all over India, and the ticket was not a typical concert pass, but an Ollie T-shirt itself, priced at Rs 2,500.
Imagine attending a party on a Monday night and paying top dollar for a t-shirt for the chance to meet, interact, and create content with Olly. Hard to believe, right? Still, here we are.
Ollie's own unconventional approach to marketing is shaking things up. In fact, the way humans market their brands is changing, proving that the line between genius and weirdo is sometimes delightfully blurry.
“I host a lot of parties, but I've always wanted to have one big commercialized event. I've considered 'Orryween' for Halloween and 'Orrentines Day' for Valentine's Day.” There was also. But it will be like a party named after me. I wanted to create something special for both my fans and those who question my fan base. I receive thousands of DMs every day. Some of them were from fans who wanted to party with me, and some were from fans who doubted my following. This event was a way for me to address both sides. ”
“I thought, let’s give it a try and see if the Orry brand is a real brand,” he said.
There was no promotion for the event. Just as he kept everyone guessing about his identity and job, Olly kept the topic of the party itself to a minimum. Attendees who purchased his T-shirts for admission did not know the details in advance.
“They knew they were going to get a T-shirt, admission to the party, and a chance to take a picture with me,” he explained.
After the photo shoot, fans received an Ollie stamp.
This was not to restrict further interaction, but to prioritize those who had not yet had the opportunity to take photos or videos.
Ollie's own unconventional approach to marketing is shaking things up. In fact, the way humans market their brands is changing, proving that the line between genius and weirdo is sometimes delightfully blurry.
“They came from different cities for me. I wanted to give them a chance to connect. That's my brand. I'm close to the fans who built me,” he said. Told.
No products yet, but Olly is selling dreams and building community
“I'm not here to sell you T-shirts. I'm not here to sell you products. I'm not a salesman. I'm here to sell you dreams. “My dream is just to be happy,” he said in a past interview, and he sticks to that.
“The T-shirt was an admission ticket. It wasn't my product launch. It wasn't a sales event. I was looking to build a community,” he said.
An added bonus of the party was the thousands of social media feeds before, after, and after the party. Fans enjoyed the party on a variety of platforms, from “Get Ready with me” content to party tickets and reels to posts with snaps and stories from the event.
“Even my critics couldn't resist the buzz. They created content around it too, which only created more buzz on social media,” Oley said.
As they say, any publicity is good publicity.
The end of social media is on track
Mr Oly's much-discussed and self-orchestrated ouster is still scheduled for May this year.
“My social media demise is on track,” he admitted.
“The only problem is that fans are currently trying to boycott its demise. But a downfall is a downfall and it has to happen. It's all planned out. Even launching a successor to Ollie There might be,” he said.
Meanwhile, Orry's brand continues to grow.
He recently became the face of Philips Air Fryer alongside chef Ranveer Brar, and more endorsement projects are in the pipeline, he said.
As well as showing his support, Olly is preparing a talk show and plans to beef up his YouTube channel.
As the saying goes, the show isn't over until the curtain falls. And in Olly's case, you can't predict his next act.
