#Surprise!
If you want to capture your fair share of online sales during the holiday season, you need to implement important strategies for email marketing. In this guide, we'll discuss his six tips and email ideas that experienced marketers use to get great results with their holiday marketing campaigns.
6 tips for using email as a holiday marketing tool:
- Create an email calendar
- Take advantage of email marketing automation
- Split your email list
- Create engaging holiday email content
- Add an element of rarity to your emails
- Leverage data and analytics
1. Create an email calendar
Use email calendars to plan your holiday email campaigns and visualize how your email marketing efforts will perform. With a bird's-eye view of your campaigns, you can see and identify potential gaps and issues before they occur so you can take immediate action.
The best part is that creating an email calendar is very easy.
Email marketing software programs like Mailchimp have marketing calendars that allow you to plan holidays and schedule marketing campaigns. This calendar allows you to add marketing activities and view scheduled and completed social posts, digital ads, and marketing emails.
Creating an email marketing calendar can help you plan and schedule your holiday email campaigns.Image source: Author
Click on an email in the calendar to view details such as title, sending schedule, and content. You can also pause editing at any time if you need to make changes.
An email marketing calendar can also help you pace your emails. For example, by starting a series of emails with an announcement two weeks before his offer date, then a reminder a week before, and a last chance email 1-2 days after the offer date, you can subscribe. to ensure that no one misses an offer. event.
2. Leverage email marketing automation
Automated email marketing campaigns allow you to send bulk emails during the holidays while you're out at a business meeting, spending time with family, or watching your favorite Netflix series . Once you set up an automated workflow, your campaigns will run like clockwork.
Find out how automation can enhance your holiday email marketing efforts.
- Respond quickly to inquiries: Email automation tools can be used in a variety of ways. Automation is often used in marketing, but it's perfect for customer support, especially during the holidays when people are in the shopping rush and need answers to their questions right away. You can create emails that proactively respond to customer inquiries. These emails are sent automatically when parameters are triggered, so your customers can get the answers they need in seconds.
- Set up a drip email campaign. Drip campaigns are primarily used to foster relationships with your customers and can take them deeper into your business. email marketing funnel. By sending email messages that pack a lot of value, your customers will begin to trust your company. During the holiday season, your email messages become more persuasive as you gain the trust of your audience and they are more willing to follow your recommendations. ActiveCampaign is a great tool for sending holiday newsletters and other drip email campaigns. It features a drag-and-drop automation builder to easily set up automated workflows.
Leverage marketing automation tools to set up your holiday email sequence.Image source: Author
By automating your email marketing workflow, you can run your marketing campaigns 24/7 without having to open your laptop and participate in the process.
3. Segment your email list
Group your email subscribers based on their purchasing patterns and preferences to create targeted emails for your holiday campaigns. Segmenting your audience improves conversions by sending you more relevant email content and offers.
Consider the following segmentation tips when running: Small business email marketing campaigns.
- Segment your audience based on interests. Segment your subscribers into groups based on the product sections they viewed or the product categories they purchased. By doing so, you will be able to offer products that resonate with them.
- Separate yourself from seasonal shoppers all year round: Seasonal buyers have a different relationship than loyal year-round shoppers. The former often requires more convincing to get you to buy your product. But the latter buy based on trust and loyalty.
- Identify users who use coupons frequently. Determine which customers will use discount coupons. By doing so, you can create offers and discounts that price-conscious shoppers will love.
4. Create engaging holiday email content
Content can make or break your email marketing campaign. After all, if you can't communicate the unique value of your offer, customers will ignore it. That's why you need to focus on your content and make it engaging, valuable, and catchy.
Here are some tips for creating great email content.
- Use a festive and fun email design. Use a holiday-themed email design. This will remind your customers about their upcoming vacation and make your email content more relevant.
For example, if you're running a Christmas sale, include the colors red, green, and yellow along with your branding elements. This gives your email a Christmassy feel.
Use free holiday email templates and customize them based on your brand or campaign.Image source: Author
If graphic design isn't your thing, use our free customizable holiday email templates. Campaign Monitor has several of these.
- Optimize your subject line. The subject line of your email is very important. As such, it could also indicate whether or not your holiday email marketing campaign will be successful. A great subject line increases email open rates. Anything poorly made will simply be ignored.
Keep the subject line of your holiday email professional and relevant. That way, your emails won't be ignored or tagged as spam.
5. Add an element of scarcity to your emails
Knowing that the holiday season is approaching can be enough to motivate your audience to make a purchase. And when you add an element of scarcity to your emails, something that in itself induces a purchase, your customer's intent to buy skyrockets.
It all has to do with fear of missing out (FOMO). Customers rush to buy because they don't want to miss out on the product experience and benefits.
The most common scarcity elements include countdown timers, limited-time offers, and more. Displaying limited stock quantities can also be effective. When customers see that you only have a few left in stock, they don't put off purchasing.
This email with a limited time offer from Puma is a perfect example.
Add an element of scarcity to your holiday emails to entice your customers to buy.Image source: Author
Just add an element of scarcity to your vacation Email marketing strategies increase conversions. A fuller cart, more clicks, and more sales.
6. Leverage data and analytics
Measure the success of your holiday email marketing campaign by focusing on what worked for your target audience based on data such as clicks, opens, and conversions.
Most email marketing software comes with analytics features. This will help you identify gaps and strengths in your email campaigns and fine-tune your strategy. Use data to ensure you take the best approach to running your holiday email marketing campaigns.
Get your email marketing campaigns ready for the holidays
Don't miss out on our huge sales during the holiday season. Generate engagement, leads, and sales with holiday email marketing. The proven strategies listed above are far from perfect, but you can use them to improve your results.
