From this year, cooperatives in Extremadura and Andalusia will join cooperatives in Murcia, Valencia, Aragon and Catalonia.
The “Buenas Hasta El Hueso” (stone-friendly) stone fruit marketing campaign is back in 2024 and bigger than ever. The initiative was launched last year by Spanish agri-food cooperatives and the regional federation of Aragon, Catalonia, the Community of Valencia and the Region of Murcia, and now also counts on the support of Andalusia and Extremadura.
The campaign begins in April and runs through September, and includes peaches, nectarines, apricots, plums and cherries. The focus of the promotion is to highlight the many health benefits of Spanish stone fruit, as well as its flavor and enjoyment.
Featuring various digital actions on social networks such as Instagram, Facebook, X, TikTok and YouTube, as well as a website (www.buenashastaelhueso.es) where consumers can find more detailed information about each fruit is.Information on features, nutritional content, recipes and the role of farmers and cooperatives
Spain produces around 1.7 million tonnes of stone fruit each year, almost half of which is exported.
Last year's campaign garnered a total of 7.5 million video views and reached more than 9 million accounts, according to organizers. This year we're going one step further, featuring new content and more prize draws. “We offer local, healthy and safe products that are sustainably produced and support rural economies,” they said.
“[Presenting the 2024 campaign at this year’s Fruit Logistica] This is a great opportunity to take this work across borders and at a trade show as important as this one, raising even more awareness of a campaign that we are very proud of and which will continue to grow after the success of the first edition. The degree has increased. ”
