Special Partner Series: Media Leader Podcast by Bloomberg Media
Welcome to this special four-part podcast series. media leader Produced with Bloomberg Media.
The future of marketing is a series of conversations about the critical strategies and skills marketers and their teams need to succeed in today's complex cross-platform ecosystem. Each episode this month, hosted by Editor-in-Chief Omar Oakes, brings together the buy and sell sides of media to discuss the opportunities and pitfalls of 2024 and beyond.
Episode 3: How to create real change through storytelling and engaging your audience
Omar Oakes will be joined by Anne Wixley, executive creative director of WPP media agency Wavemaker, and Duncan Charter, MD of Bloomberg Media Europe. They work to build groundbreaking thought leadership solutions and valuable, custom content that promises to communicate your brand's unique value proposition through the art of storytelling.
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Conversation overview
>> In 2024, has the importance of “big ideas” – reaching people with a single campaign message – changed as audiences become more fragmented?
>> What in-house expertise is available when working with media owners?
>> What is the best way to collaborate with studios and content creators?
>> How does media strategy impact storytelling? Which one should you plan first?
>> What data insights and tools can help improve brand storytelling?
Next episode: “Video magic: engaging content for all seasons” In a joint conversation with Duncan Chater of Bloomberg Media and Dan Plant of Starcom.
As always, thank you to our production partners trisonic Thank you for your help in editing this episode and producing this series recorded at Create in London.
previous episode
Podcast Special: The Future of Marketing with Bloomberg Media — Ep2: Mastering Insights and Data Tools
Podcast Special: The Future of Marketing with Bloomberg Media — Ep1: Multiplatform Campaigns
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