Sun Life has hired Philip Chau (pictured), former vice president and head of marketing group at Regal Hotels International, as regional director of marketing performance and operations for Asia.
In this newly created role, Chau will oversee all of Sun Life's Asian markets, including Hong Kong, the Philippines, Indonesia, Malaysia, Singapore and Vietnam, Chau told MARKETING-INTERACTIVE.
He has over 17 years of experience in digital innovation, performance marketing, and advanced analytics, working in corporate, agency, and startup environments.
Prior to joining Sun Life, he served as Vice President and Group Head of Marketing at Regal Hotels International, a role he led for 1 year and 7 months. He retired in January and entered his career hiatus. He joined Regal in 2022, where he led the marketing department, a group covering more than 12 hotels across Asia.
“When I joined Regal, I made a number of key new hires to advance the company's brand and innovation, and I'm proud to have successfully achieved these goals and more. “So I'm happy with the impact I've had,” he added.
He looks forward to working with all of Sun Life's Asian markets to drive data- or insight-driven marketing strategies and superior performance, ultimately maximizing marketing ROI.
MARKETING-INTERACTIVE has contacted Sun Life for more information.
Chow's achievements during his tenure at Regal include the revamp of all 17 websites across the group, which were last updated between 10 and 20 years ago, bringing the brand into the modern digital age This is an important step.
Prior to joining Regal, he was Head of Group Marketing at Great Eagle Holdings, where he led marketing innovation, digital marketing and martech strategies across various business units including hotels, residential, co-working spaces and shopping malls. . Among other things.
Don't miss: Sun Life HK celebrates 131st anniversary with heartwarming local campaign
Back in October last year, Sun Life launched a new multi-year brand to commemorate 131 years of supporting Hong Kongers through ESG investment-focused insurance products, strategic market expansion, and customer-focused digital transformation. We have started a campaign.
This campaign is part of five individual campaigns created in collaboration with local teams in the Asia region to ensure regional relevance. When contacted by MARKETING-INTERACTIVE, the company said the move is aimed at enhancing Sun Life's brand health across the region.
The campaign featured a heartwarming branded film that emphasizes that life doesn't always go according to plan. You could fall down, lose your heart, or lose your job. Or maybe you're getting married, going on a family vacation, or enjoying retirement. The movie says that no matter what, Sun Life will always have your back.
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Sun Life HK celebrates 131st anniversary with heartwarming local campaign
