Artificial intelligence technology is expected to play a major role in today's digital marketing environment, company executives said.
“AI will particularly empower small and medium-sized businesses, startups, social media influencers and platforms, reduce marketing and customer acquisition costs, increase the efficiency of brand communication, and upgrade the entire marketing industry with digital technology.” ” Chairman of domestic marketing company D&S Media.
Last week, D&S Media announced the launch of its AI-based intelligent marketing platform, FlinkAI. The platform, in cooperation with leading technology companies such as Baidu AI Cloud and iFlytek, aims to support efficient content creation in the marketing process, reduce costs, and improve sales conversion rates, thereby The company said it will comprehensively help brands move quickly to intelligent marketing.
“We look forward to continuing to deepen our cooperation with industry partners, jointly explore the application of AIGC technology in the marketing field, and build an open, collaborative and intelligent marketing ecosystem,” said Huang.
“We aim to build an industry model that can strengthen new quality production forces in the marketing industry,” Huang said.
Ye Hanghui, general manager of Baidu AI Cloud's media business unit, said the large-scale model is expected to further strengthen certain industries.
“The innovative cooperation between AI technology companies and marketing companies in the field of brand and content promotion will help explore the endless possibilities of digital marketing through the combination of technology and creativity,” said Ye.
lijiaying@chinadaily.com.cn
