Glen Powell and Sidney Sweeney in “Anyone But You”
Sony Pictures/Courtesy of Everett Collection
Glen Powell gives credit where credit is due for his accomplishments. anyone but you Co-starring Sidney Sweeney.
in a recent interview new york timespraised the actor. euphoria She was credited with the role she played in the film's marketing strategy that helped it become a hit in the romantic comedy genre. Sweeney also served as executive producer on the project.
“The two things you need to sell a romantic comedy are fun and chemistry. Sydney and I are a lot of fun together and have a lot of effortless chemistry,” Powell explained. “People want what's on the screen to come off the screen, so sometimes you have to lean into the screen a little bit. And it worked wonderfully. Sydney is very smart.”
anyone but youThe marketing campaign, which contributed significantly to its box office success, included romantic photos of the film's leads, longing glances between the two on the red carpet, flirting moments in interviews, and a viral TikTok video. .
Despite Sweeney remaining engaged to Jonathan Davino, who is also an executive producer on the film, social media revealed that Powell's long-term girlfriend reportedly broke up with him during the film's press tour. This was one of the reasons why rumors of a romance between the two were flying around.
“I was on every phone call. I was in text group chats. I just couldn't stop coming up with ideas and was probably keeping everyone in Sony's marketing and distribution department up at night.” said Sweeney. “When promoting this film, we wanted to make sure that we had an active conversation with the audience, because at the end of the day, they are the ones who are creating the entire story.”
Will Gluck's film loosely based on Shakespeare's works Kara commotiontells the story of Bea (Sweeney) and Ben (Powell), whose mutual attraction turns ice cold after a night that goes horribly wrong. However, when the two meet unexpectedly at a wedding in Australia, they decide to pretend to be a couple.
meanwhile anyone but you The film not only grossed more than $200 million worldwide, making it the highest-grossing romantic comedy in years, but also contributed to a revival of the so-called romantic comedy, making it a popular choice for the future. I hope that it will pave the way for a movie.
“You have to have the right ingredients for your meal: the story, the cast, the filmmakers,” said Tom Rothman, chairman and CEO of Sony Pictures Motion Picture Group and director of Columbia Pictures. , compatibility, and ending.” He spoke about finding success in the romantic film genre, adding, “It's a delicate job.” So if you're going to make a movie and show it in theaters, it better be good. ”
