Are you looking to expand your business or brand onto social media in 2024?
This is a big step for any business, and while it may seem as simple as posting a video or blog every few days, for this strategy to work you need to know which methods work and which don't.
So, if you're running your business on Facebook, Tik Tok, and Instagram, what are the strategies you should avoid to succeed? Read on to find out.
Trying to do everything yourself
One of the biggest mistakes people make when transitioning to social media is trying to do all of their marketing themselves. Why? Because that's a recipe for disaster. It's impossible to run a social media empire while also running a business. And even if you've received training in this area, it's a wildly unrealistic expectation to have of yourself.
Therefore, your best bet is to hire a marketing team, such as Click Intelligence, to oversee the social media marketing aspect of your business. A marketing team will manage your social media accounts, handle inquiries and responses, and also ensure your website is up to date and compliant with SEO requirements.
Aiming for a wide audience
Another big mistake brands make when getting into social media is ignoring their target audience. You don’t want to be a generalist when promoting your services on any platform.
So, take a step back and think: Who is your target audience and what do they want from your brand? You need to consider a buyer persona that represents your ideal customer, one that focuses on their demographics, interests, and goals. Then, with the help of a good marketing team, you can customize your social media content to appeal to this audience. A good example is if you are a fitness brand and you are targeting your products to young people, you might create short-form video content showcasing videos on workouts and healthy eating ideas. If you are targeting your content to older people, you can use longer-form content and break your videos into segments to make them easier to understand.
Inconsistent branding
Whether you use social media or not, you need to establish a strong brand identity for your company. Inconsistent branding is the last thing you want to have.
So start by defining your company values and brand tone (soft-spoken or more modern?). You should aim to reflect this in your social media profiles, clearly stating what you do, what your values are and who you are as an individual and team. If you have a logo, make sure it's on all your social media accounts. It's also important to create brand guidelines, which will also help you develop your branding and messaging.
Failing to Engage
If you have a social media page, you can attract customers and potential customers to comment there.
One of the biggest mistakes is to ignore these comments and reviews, even if they're not all 5-star. Social media is the perfect platform to engage with individuals and value their feedback. This makes customers (whether online or in person) feel valued and encourages them to return to your platform and company. Again, a good marketing team will oversee this aspect and work with you to develop the ideal tone of response. Also, when it comes to responding to comments and reviews, keep in mind that search engines favor companies that respond and will rank the linked pages higher.
Ignoring the analysis
Social media is packed with analytics, and marketing teams usually recommend checking it daily, so you can learn which ads are working, which content types are performing well, and of course, what services or products are being sold.
If you ignore the analysis, you risk putting money into something that will not bring you any benefits, and that is not good for your business, so check your analysis and respond accordingly.
