Marketing director for Apple's new Vision Pro headset resigns from his role.
frank casanova He has worked for Big Tech companies for 36 years, according to Bloomberg on Wednesday (April 24). report. Casanova left the company last week.said Bloomberg.He cited updated information on his LinkedIn page.
Bloomberg reported that Casanova was involved in expanding the iPhone to new carriers. In 2019, he became Apple's first head of augmented reality marketing.he later tapped Lead marketing for new headsets.
vision pro was launched During February this Year, Along with 600 new apps. The rollout of Apple's first mixed reality headset prompted the retailer to introduce its own virtual reality and augmented reality app, his PYMNTS. report at that time.
For example, a retailer J.Crew ” was debuted.J. Crew Virtual Closet” app provides shoppers with an immersive 3D experience.beauty brand elf cosmetics ” was introduced.your best elf” as our vision Professional, to “contextualize Brand assortment product, and give an elf more Control how your products are interacted with on digital platforms.
lowe's also jumped on the bandwagon and announced Lowe's Style Studio For headsets, VR products that enable consumers Virtually redesign your kitchen or allow them Experiment with how fixtures and appliances fit through a user interface driven by eye and hand movements.
Beyond retail, major league launched independently Apple Vision Pro appThrough this, users can manipulate statistics and play-by-play analysis. and Advanced data visualization.Sports fans can also watch game Through “Digital Rendered MLB Ballpark.”
However, despite these products, Vision Pro has not been widely adopted.Early adopters cited the following issues discomfort and nausea The $3,500 price tag also makes the headset less affordable for consumers struggling with economic uncertainty.
According to Tuesday (April 23) report The Verge cites reports that say Apple is scaling back production of its Vision Pro headset. post According to Apple analyst Ming-Chi Kuo.
The report cited a decline in demand for the device and said the tech giant now expects to sell only half of what it initially expected.
