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The Global Marketing Executive brings 30 years of agency and in-house experience driving brand innovation for Amex, Coca-Cola, Samsung, Lotus, Emirates and SABMiller.
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Full-service experiential marketing agency is capitalizing on post-COVID-19 demand from clients ranging from eBay and Marvel Snap to Cars.com (now Cars Commerce)
Huntington Beach, California, April 25, 2024–(BUSINESS WIRE)–FGPG, a full-service, live, virtual and hybrid brand experience agency and sister company to Show Ready, today announced the appointment of Jonathan Adler as Chief Marketing Officer. ) was announced. With 30 years of executive marketing experience, Adler brings expertise in strategic and integrated campaign development, production and communications to companies such as Amex, Coca-Cola, Samsung, P&G, Lotus, Emirates, SABMiller and OpenDrive. He has transformed business outcomes through his 360-degree brand realization. , etc.
With a track record of increasing company and customer visibility from growth to global adoption and retention, Mr. Adler's role includes the relaunch of Cars.com to Cars Commerce at the 2024 NADA Show. , builds on FGPG's most important milestones. His eBay Market-Verse exhibit of FGPG at New York Comic Con was named an Ex Awards Gold Finalist for Best in Booth His Trade Show Activation/Experience.
“A true creative breakthrough lies in understanding and embodying the brand promise that brings the brand to life. Throughout my career, I have seen brands reimagined in-house at global agencies and technology companies. “It's the spirit in which we do things,” Adler said. “Working hands-on with FGPG as a former client was one of the many drivers for me to join the team. I'm proud to be able to further empower brands and agencies to stand out and win.''Landscape. ”
An early career at VCCP and Saatchi & Saatchi gave Adler the foundational skills to start a leadership communications consultancy at Chime Communications leading Visa, Fujitsu, Samsung, Huawei and UK government accounts. I did. As global CEO of Hogarth & Ogilvy (H&O), Adler oversaw his 1,200-person team across 48 offices and achieved revenue of over $200 million from clients such as Coca-Cola, Phillips, and BP. . The launch of H&O was also a milestone in the merging of specialties, which became a key revenue driver for his parent company, WPP, and influences the production strategy of the entire group to this day.
Mr. Adler most recently served as CMO of OpenDrives, leading the company through a successful repositioning of the brand from a commercial hardware provider to a market-leading enterprise software solution, taking on global giants such as Dell EMC and NetApp. did. He helped drive triple-digit year-over-year growth, earned OpenDrives' Power Player award, and made headlines at Forbes, VentureBeat, and TVTech, while at the company's biggest trade show of the year he was named FGPG's returning guest. He also worked as a client of
“As a technology company, especially a software company, there is no way you can just display a mostly 'intangible' product on a shelf,” Adler added. “Only FGPG can translate the complexity of IT engineering into an interactive physical space that evokes a user experience. FGPG's meticulous design and execution transforms the square footage of a 'blank' show floor into an inviting, Capture, captivate and guide your customers from the inside out. ”
FGPG, which counts Facebook/Meta, Lego, Epic Games, Netflix, eBay, and Cars.com (now Cars Commerce) as part of its global customer list, not only won the award, but also marked a turning point in its nearly 25-year history. Welcome to Adler. – Award-winning exhibits such as “We are Porsche” and “Inside Tesla” at the Petersen Automotive Museum and Marvel Snap at Gamescom. Now, as post-pandemic live events once again become a staple of brand engagement and customer conversion, surging towards a $1.2 trillion market size by 2032, companies are looking to leverage his FGPG full-service multidisciplinary Get more out of your expertise and team.
“Experiential marketing is the culmination of everything when it comes to brand visibility, from advertising and audience targeting to design and project management. FGPG is proud to bring expertise across the board.” said Frédéric Georges, Founder and CEO. “While the phrase ‘every detail matters’ may sound cliché, it is critical to driving engagement at every touchpoint, especially for clients whose events are landmarks within their industry. Jonathan's strategic approach to ideation and production, combined with his unique blend of key cross-company elements, will undoubtedly reflect on the continued growth of our company and our partners. Sho.”
Headquartered in 81,000 square feet in Huntington Beach, California, FGPG provides exceptional service across all aspects of experiential marketing, from conception to manufacturing to field management. Client activations at the world's most-attended user conferences and trade shows have earned the company multiple Clio Awards, Stevie Awards, Drum Awards, Event Marketer's Event Design & Technology Award, and Chief Marketer's Award. It was also ranked highly in Top Agency of the Year. It has won numerous awards, including Exhibitionr Magazine's Best of Design and FAB 50.
For more information about FGPG, please visit fgpg.com. To explore career opportunities at FGPG, visit fgpg.com/careers/ or email the team at info@fgpg.com.
About FGPG
FGPG is a full-service live, virtual, and hybrid brand experience agency headquartered in Huntington Beach, California, with offices in New York, Boulder, and Nashville. This year, the agency is celebrating more than 20 years of creating experiences for clients including Netflix, Epic Games, Facebook/Meta, Oculus, Tito's Handmade Vodka, and more. Proudly accredited by the Women's Business Enterprise National Council (WBENC), her FGPG is recognized as one of the largest women-owned experiential marketing, design, and production agencies in the United States. For more information, please visit fgpg.com.
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contact address
Lindsay Heng
FGPG PR
lindsey@lindseyhennpr.com
+1 626.893.4228
