Influencer marketing platform Glynn has laid off “a number of” staff in the company's third round of layoffs in recent months, a spokesperson confirmed to Business Insider.
Grin is a platform that allows brands to access influencers for marketing campaigns and provides other creator tools. According to the company, the company has raised a total of $145 million to date. Crunch-based datawas founded in 2014 by Brandon Brown, a former marketing manager for Red Bull.
As the company has grown, “the distance between it and its customers has also increased,” a Glynn spokesperson said in a statement.
“We need to close this gap and put our customers back at the heart of our work,” the spokesperson said. “It is no secret that the ongoing changes in the global economic environment are impacting many of the best companies in the high-tech sector around the world, requiring them to be more adaptable and resilient than ever before. Like many others in our community, Glynn is not immune to these pressures and must take decisive action to ensure its sustainability and continued success. Please take it. ”
A spokesperson did not respond to questions about the scale of the job cuts, but said in a statement that “a large number” of employees had been cut.
Previously, the company implemented layoffs that affected roles across marketing and engineering. First, the company confirmed to BI at the time that in November 2022, it laid off 60 employees, primarily in the Green sales division. Then, in March 2023, the company laid off several staff members across multiple departments, a person close to the company told Business Insider.
Some employees were caught off guard by the 2023 layoffs.
“I feel hurt by the cuts,” a former employee told BI last year, speaking on condition of anonymity to protect career prospects. “I feel like my team across the board was pulling all-nighters and weekends to get important projects done.”
Glynn said creator economy companies that have laid off staff in recent months, including Jellismack, which laid off 30 staff in the US and France in January, and esports organization FaZe Clan, which cut 20% of its staff in 2023. It is one of the startup companies.
A Glynn spokesperson said employees affected by the layoffs will receive three months of severance and extended medical benefits.
“Reductions are never easy and we are very grateful and proud of the great work our team has done to date,” the spokesperson said.
