After claiming that “marketing is dead” baldur's gate 3's publishing director provided an explanation, outlining his philosophy that focusing directly on the player is the key to potential success.
Yesterday, Larian Studios Publishing Director Michael Douse said: Proclaiming that “marketing is dead” During a roundtable talk with other developers organized by pc gamer. The talk focused on the current and future state of PC gaming and touched on several topics, including trends and studio layoffs. The topic of marketing came up during the talk, where Douse gave his honest opinion on this aspect of game development.
After the roundtable was published, Douse took to Twitter to further elaborate on what he meant by “marketing is dead” and shared some tips based on what his team learned while developing Baldur's Gate 3. Douse revealed in his very honest Twitter thread: “Yes, we don't have a trusted marketer, and I know that's weird. We paid the best agency in the industry a lot of money to try this shit, but… They didn’t come up with anything good.”
Please rethink this stupid marketing. Yes, we don't have a trusted marketer. I know that's weird. We paid a lot of money to have the best agencies in the industry try this crap, and they couldn't come up with anything good. We learned some really meaningful and repeatable things from that.April 26, 2024
“We learned something really meaningful and reproducible from it,” the thread's first tweet reads. Below are his 10 tips on how to market your game, which he heard directly from Larian employees. Point #1 says, “Hire interesting people.” “The most meaningful connection you can have with your audience is what I call ‘true social resonance.’” Does continues to explain that this is a “short-term connection with an audience that you know will be hooked.” Or a long-term genuine connection.” what are you doing? ”
This thread contains invaluable advice and provides insight into how Baldur's Gate 3 was marketed. “It may not be obvious right away, but I'm very passionate about gaming, which is why I take my responsibility to be brutally honest very seriously,” he said. Concluded. “It takes a lot of honesty and a lot of enthusiasm to make this work.”
If you're still not convinced to follow Douse's advice, Baldur's Gate 3 director Swen Vincke also supports this advice. CEO of Larian Studio Quote retweeted Douse added to his thread: “If you work in games and are in a marketing meeting where someone pollutes the air with words like 'users,' 'product,' 'conversions,' and 'KPIs,' share this thread. Please tell them we have found a cure.”
Find out what's coming for the rest of the year. New games for 2024 list.
