Sarah Villagio '04, Carnegie Hall's chief marketing officer, will be speaking at Syracuse University's School of Visual and Performing Arts (VPA) Convocation Ceremony on Saturday, May 11 at 7:30 p.m. Deliver a convocation address to master's degree candidates. Inside the Japan Meteorological Agency Wireless Dome.
Sarah Villagio
Villagio will be responsible for overseeing all marketing strategy, creative and customer service efforts across Carnegie Hall's three iconic stages. This includes hundreds of performances each year representing all types of music, as well as world-class music education and social impact programs.
Since joining Hall in 2017, Villagio has introduced customer-curated subscription packages, led a comprehensive brand and visual identity update, and created key milestones for Hall's post-pandemic reopening in 2021. Served as a member of the leadership team and developed go-to-market strategies. Carnegie Hall+ is a premium video subscription on-demand channel available nationwide on Prime Video Channels, the Apple TV app, and other providers.
Prior to joining Carnegie Hall, he spent nearly 12 successful years as Marketing Director at Jazz at Lincoln Center (JALC). As she rose through the ranks, she oversaw marketing efforts for her three performance venues at JALC, her orchestra at the world-famous Jazz at Lincoln Center led by Wynton Marsalis, and extensive educational programs. Throughout her tenure, Ms. Villagio was successful in increasing JALC's concert season ticket revenue, including a significant increase in subscription numbers. But her biggest passion continues to be working closely with artists (some established and many still emerging) to find effective ways to share their creative visions with audiences. That's it.
Villagio is an alumnus of VPA's Rose, Jules R. and Stanford S. Setner School of Music's Music Industry Program and the New York Arts Business Council's Arts Leadership Institute in Executive Education. She is also a member of her VPA Council. She lives in Jackson Heights, Queens and loves embracing New York City's culture in all its media. In addition to her love of art and culture, she is also a certified kettlebell coach and is able to share her love of strength training with others.
