Marshall's Good Stuff Style Collective. (Photo credit: Emily Soto of Marshalls)
Marshalls is offering a spring capsule online, hand-picked by famous stylists.
TJX Cos.'s signature off-price retailer is launching its first team of style influencers, the Marshalls Good Stuff Style Collective. The entertainment industry's “stylists to the stars” Zelina Akers, Enrique Melendez and Molly Dixon are featured in Marshalls' Spring/Summer 2024 trend report, “The Edit by Marshalls.”
The three style influencers also helped Marshalls buyers curate a new collection for The Edit Shop, a dedicated store on Marshalls' e-commerce site featuring seasonal fashion and beauty trends. Other dedicated stores on the site include 'The Designer Shop' for designer goods and 'Made in Italy' for Italian imports. The retailer is relatively new to digital commerce, with online and mobile services. e-commerce site In September 2019.
The Marshalls Good Stuff Style Collective is also featured on Marshalls' Instagram and TikTok accounts. Previous influencer partnerships included a two-day interactive event. omnichannel event Marshalls was hosted by actor and producer Priyanka Chopra Jonas in October 2023.
“We always want consumers to have access to what they want when they need it most. Whether it's high-quality fashion on a budget, style inspiration, or our professional-looking and inside information about shopping in-store,” said Sonya Cosentini, vice president of brand marketing at Marshalls. “Enrique, Molly and Zelina are some of Hollywood's most in-demand and talented fashion stylists, and we are thrilled to partner with them to provide Marshalls customers with valuable styling advice. ”
“My mother worked multiple jobs just to keep us alive and make sure I had everything, but at the same time, what I did and didn't have access to. They made sure I didn't get counted,” Enrique Meléndez said. “Shopping at Marshall's gives you access to brands and luxury products that you often see on TV, in music videos, and in fashion magazines.”
“When I moved to New York to work as a fashion assistant, I shopped at Marshalls, and I still find myself shopping there,” Molly Dixon said. “Where else can I get a luxury handbag or a good pair of jeans that meet my standards and at an amazing price?”
“It's really fun to partner with the Marshalls,” Zelina Akers said. “Fashion has been controlled for a long time, but now it's really moving into the hands of consumers. I think Marshalls shoppers are hard workers. They appreciate high quality and affordability. and we don't want to sacrifice quality for affordability.”
Headquartered in Framingham, Massachusetts, Marshall's is a TJX Cos. company with more than 1,100 stores across 48 states, Washington, D.C., and Puerto Rico.