The company said Kennedy is an experienced global marketing executive with a passion for building purpose-driven brands. Her omnichannel experience spans multiple areas including brand strategy, design, positioning, content, and communications.
“I am thrilled to be joining Mesa at such an exciting and important time,” said Kennedy. “Working closely with internal teams and retailers, I will bring together my heritage of driving brand purpose and marketing rigor to accelerate the growth of Kristin S. Hare, Koze Place and other Mesa brands. I feel honored to have been able to lead the company on a growth trajectory.”
Maesa CEO Piyush Jain said her experience will help the company achieve further success with consumers and retail partners. Mr. Kennedy will report to Chief Brand Officer Saveur Oshitani and will focus on accelerating growth through strategic marketing initiatives for Christine S Hair and home fragrance brand Cosée Place.
Prior to joining Maesa, Kennedy spent 13 years at Happi Top 50 Company Unilever, where he drove Dove Men+Care's growth through global innovation in personal care and the launch that championed the brand's purpose of parental leave. promoted. Additionally, she spearheaded Dove's “Courage is Beautiful” and her CROWN Act program. She also led the global lip care innovation strategy and introduction of Vaseline.
Related books
