Sociowash, a full-service advertising agency, has won the digital marketing mandate for Antara Senior Care, a Max Group Company, in a multi-agency pitch. Sociowash aims to strengthen Antara Senior Care's digital presence and increase brand awareness.
Antara Senior Care is known for its commitment to providing exemplary care and support to seniors. The partnership between Sociowash and Antara Senior Care is a strategic alignment, working together to increase brand awareness and drive business growth through dynamic digital marketing initiatives. Sociowash implements a robust communication strategy across diverse social media platforms, as well as prioritizing performance marketing to effectively capture and convert potential leads.
As part of this association, Sociowash will revolutionize Antara Senior Care's digital presence. Additionally, recognizing the importance of building brand and consideration, this partnership will focus on increasing awareness of the senior care services category. As Antara prepares for expansion and growth, SocioWash is committed to providing direct support, ensuring alignment with industry trends while maintaining the unique essence of the Antara Senior Care brand.
Pranab Agarwal, co-founder of SocioWash, said: “Our team leverages the power of digital platforms to amplify Antara Senior Care’s message and provide an exemplary senior care solution to the needs of our customers. “We are dedicated to expanding our reach to people who want to help us. Together, we are committed to making things happen.” Compelling stories that resonate with viewers and drive meaningful engagement. ”
Commenting on this association, Mr. Rohit Vishnu Kathua, Chief Marketing Officer, Antara Senior Care, said, “At Antara Senior Care, we are committed to helping seniors age safely, happily, and live their lives in their own way. SocioWash is our digital partner.” We are confident that we can raise awareness, communicate our services more effectively and contribute to a healthy and vibrant ecosystem of elderly care in India. ”
