Los Angeles – of premier lacrosse league (PLL) powered by Ticketmaster has named Tom Brady, a 20-year veteran of new and traditional media for major sports organizations, as chief media and marketing officer. Mr. Brady will oversee PLL's production company, media and marketing department, and global content distribution.
“In 2019, Tom helped us build a foundational media strategy at PLL, and we are excited to have him back to build the next iteration.” said Paul Rabil, co-founder and president of PLL. We will invest in original storytelling, programming, ratings and broadcast innovation, while evolving our creative services, production companies and content distribution. Simply put, we invest in industry-leading people and content. ”
Brady joins PLL from Endeavor, where he led content strategy and development for WME Sports, serving sports venues, athletes and branded content. Brady plays in the Big 12 Conference, NASCAR, Duke Athletics, XFL, Los Angeles Chargers, Portland Trail Blazers, Washington Commanders, USGA, Florida Panthers, Los Angeles Clippers, IndyCar, LAFC, etc. Prior to joining Endeavor, Brady spent nearly 15 years in the NFL where he oversaw the league's cross-platform content strategy and managed social media across all of the NFL's social and digital platforms. did. During his tenure, Brady was instrumental in launching his NFL Network, relaunching NFL.com and his NFL Mobile, and creating his NFL Fantasy and Football games.
“Being on the ground floor with Mike, Paul, and the team during the early days of PLL was the highlight of my career. Helping us grow is a once-in-a-lifetime opportunity to continue building on what we started,” said Tom Brady, PLL's chief media and marketing officer. “We are grateful to Endeavor and WME Sports for the opportunity to build a world-class content strategy and development department, and look forward to continuing to move our sport forward with the forward-thinking and passionate team at PLL.” I am.”
Mr. Brady's appointment as chief media and marketing officer comes ahead of PLL's landmark sixth season. In 2024, the league's eight teams will compete representing their new home cities for the first time, laying the foundation for another record-setting season of growth. The 2023 PLL season saw record viewership, led by the most-watched professional outdoor lacrosse game in history during its opening weekend, with 1.3 billion impressions across league channels and a 20% increase in ticket sales revenue. , recorded growth across its business sectors. PLL app downloads increased by % and average linear viewership increased by his 36%.
Recently ranked by Sports Business Journal as the No. 1 Best Place to Work in the Sports Industry among leagues and governing bodies, PLL employs approximately 100 people between its New York and Los Angeles headquarters. To view open positions and purchase tickets for the 2024 PLL season, please visit: www.premierlacrosseleague.com.
About Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a North American men's professional lacrosse league comprised of eight teams featuring some of the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Ravile and his brother, serial entrepreneur and investor Mike Ravile, PLL is a leading company in the world of Joe Tsai Sports, Chernin Group, Arktos It is backed by an investment group consisting of Sports Partners and Brett Jefferson Holdings. , The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top sports and media investors. PLL is distributed through exclusive media rights agreements with ABC, ESPN, ESPN2, and ESPN+. PLL was named a Best Place to Work in Sports in 2023 by Sports Business Journal, named a Sports Breakthrough in 2020, and recognized as a Best Employer in Sports in 2021 by Front Office Sports. I did. For more information about the league, visit www.premierlacrosseleague.com and follow us on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL), TikTok (@pll).
