Online Jeweler Bags 2 Gold and 2 Silver
Los Angeles, CA / ACCESSWIRE / April 27, 2024 / Angara, a leading online DTC fine jewelry retail brand, won the Gold Stevie® Award in the Marketing Campaign of the Year – Retail category at the 22nd Annual American Business Awards® for its “Celebrate with Color” campaign.
The American Business Awards is one of the most prestigious business awards programs in the United States, recognizing outstanding achievements in a variety of industries. Competition was fierce, with over 3,700 nominations submitted from a variety of industries and company sizes. More than 300 of his experts from around the world participated in the judging process to select this year's Stevie Award winners.
Angara's Celebrate with Color campaign challenges the traditional diamond-centric approach in the jewelery industry and advocates celebrating the uniqueness, beauty and individuality of colored stones. Recognized for its vibrancy, influence and contribution to driving growth and consumer engagement in the retail industry.
The judges said the campaign presented a direct and relevant challenge to the status quo and sought to undo years of marketing by other companies. They were also impressed by how beautifully we captured the uniqueness and value of colored gemstones, and how we captured luxury beyond diamonds.
In 2022, Angara launched a multichannel marketing campaign leveraging social media, Google Ads, and influencer partnerships. This campaign increased brand awareness and customer interest. Engaging press releases, social media content, and signage creatives celebrated the beauty of colored gemstones and challenged tradition with slogans such as “If it takes a billion years, color is better.”
“Winning this Gold Stevie® Award is a very proud moment for Angara. This recognition underscores our commitment to challenging convention and bringing new perspectives to the market.” Angara CEO , Ankur Daga said about the award. “This campaign is a labor of love for us, aiming to celebrate the unique beauty and individuality of colored gemstones.”
Daga himself once again won the Gold Stevie Award for Best Retail Entrepreneur. The company's accomplishments were also recognized with his two Silver Stevie Awards this year for Fastest Growing Company (less than 2,500 employees) and Achievement in Customer Satisfaction.
“While growth in many countries in the global economy is slowly recovering from the COVID-19 pandemic, the U.S. economy continues to show remarkable resilience and growth,” Stevie Awards President Maggie Miller said in a statement. Ta. “The 2024 Stevie Award recipients have contributed to the success of recovery through innovation, tenacity, and hard work.”
For more information, updates and exciting announcements about Angara, visit Angara.com and follow @AngaraJewelry on Instagram, Facebook, Twitter and Pinterest.
About Angara:
Angara is a DTC fine jewelry online retail brand offering handcrafted jewelry featuring natural colored gemstones, high quality diamonds and pearls, all made to order. Founded in 2005 by husband and wife duo Ankur and Aditi Daga, his Angara has grown into a leading source of fine gemstone jewellery.
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Angara Co., Ltd.
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View the original press release on newswire.com.
