10 influencer marketing campaigns that went viral on social media

Influencer marketing has become the most effective way to market your business. This process is usually a collaboration between a brand and an influencer to promote a particular service or product.

Influencer marketing has evolved significantly today, and brands are planning to invest more in this type of marketing. This idea can be gleaned from the fact that approximately 94% of marketers across a wide range of industries declared that influencer marketing is an effective marketing strategy.

This was announced by multiple companies. Benefits of influencer marketing Explain how it helped you reach your target audience. Here are some examples of influencer marketing campaigns that have gone viral on social media. This can be a way to inspire new creators and businesses to improve their art, skills, products, and services through social media.

Explore successful influencer marketing campaigns

social media experts etc. social followers, conducts research that examines the best social media marketing campaigns and details how they worked. Explore successful influencer marketing campaigns here and learn how these companies actually implemented these marketing strategies with great results.

1. Gymshark

• Campaign type: Contest/Challenge
• Platform used: Instagram and TikTok
• Campaign statistics: The main focus of this campaign is video content. The hashtag #Gymshark66 used for this campaign garnered him over 785,000 posts on Instagram and 252.6 million views on TikTok.

Gymshark is one of the most active and influential gymwear brands. The brand has been increasingly integrating its influencer marketing in recent years.campaign 66 Days: A Life-Changing Challenge is still considered a huge hit on Instagram and TikTok.

More than just a trend, the challenge asked viewers to challenge themselves for 66 days through an active lifestyle and positive habits. For this campaign, Gymshark partnered with athletes and sports influencers who have a strong presence on TikTok and Instagram.

2. Deeper sonar

• Campaign type: Paid partnerships and ambassador programs
• Platform used: YouTube, TikTok, Facebook, Instagram, and niche websites.
• Campaign statistics: This campaign enabled Deeper Sonars to recruit over 7,000 ambassadors in over 30 countries.

Deeper Sonars specializes in selling portable sonar. They introduced an ambassador program and earned him 75% of the total marketing budget. The Deeper Sonars Ambassador Program has three different levels:

• Deeper heroes: Deeper Heroes are specialists in utilizing Deeper Sonar.
• Deeper squad: Deeper Squad is defined as an open community passionate about fishing and Deeper fans.
• Paid partnership: Paid partnership programs are conducted in collaboration with influencers with whom the company has negotiated or entered into long-term contracts.

3. Last Crumb

• Campaign type: Seeding influencer products.
• Platform used: tick tock
• Campaign statistics: This campaign promoted Last Crumb Reviews and many videos related to this topic received millions of views.

Last Crumb is a luxury cookie brand based in Los Angeles. When brands try influencer marketing In line with the strategy and influencer product seeding program, all food influencers on TikTok started receiving reviews for the brand.

4. Animal House Fitness

• Campaign type: Influencer gifts.
• Platform used: Instagram and TikTok.
• Campaign statistics: This campaign generated $7 million in revenue for AnimalHouse Fitness and placed them in the top 1% of fastest growing companies on Shopify.

AnimalHouse Fitness gifted MonkeyFeat to over 100 fitness influencers. This campaign went a long way in increasing brand awareness. Many influencers mentioned this product in their content, introducing it to millions of users around the world.This marketing strategy doesn't just help your brand Increase TikTok followers Not only that, but your revenue will also increase.

5. Care/of

• Campaign type: Affiliate marketing.
• Platform used: YouTube, TikTok, Instagram.
• Campaign statistics: The hashtag #careofpartner is used to publish thousands of videos by influencers on TikTok, YouTube, and Instagram. Many of these influencers and creators generate millions of views.

Care/of is a specialized vitamin supplement company that provides vitamins based on a user's specific requirements. The brand collaborates with many prominent influencers, including lifestyle creators, mom influencers, and culture YouTubers. The brand collaborates with influencers on various channels such as YouTube, TikTok, and Instagram.

6.Bobby

• Campaign type: celebrity collaboration
• Platform used: Outdoor advertising (billboards) and Instagram
• Campaign statistics: The campaign was run through Ashley Graham's Instagram account and the uploaded content received 5.8 million views.

Bobbie is an American organic infant milk company. The brand operated your best is the best Campaign with Ashley Graham (famous model). The main focus of this campaign is to demonstrate the conversation about how parents choose to feed their babies.

7.Hello Fresh

• Campaign type: Celebrity collaborations and sponsored posts
• Platform used: Instagram
• Campaign statistics: The campaign had 461 influencer posts on Instagram, generating 5.5 million impressions. Meanwhile, he generated more than 260,000 posts using the branded hashtag #HelloFreshPics.

The brand collaborated with 15 micro-influencers and encouraged them to take part in a 21-day challenge. The challenge was to make healthy meals from scratch. They were also encouraged to try different HelloFresh recipes.

8. Calvin Klein

• Campaign type: User-generated content and celebrity collaborations
• Platform used: Instagram and commercials
• Campaign statistics: This campaign supported Calvin Klein Increase Twitter followers The number of followers increased to 1 million, Instagram to 1.8 million, and Facebook to 2.2 million.

Calvin Klein is considered one of the pioneers of influencer marketing. In 2014, he collaborated with pop star Justin Bieber on #Mycalvins, whose campaign became a top-ranked campaign and brought in millions of followers on various sites. social media channels of the brand.

9. Honey

• Campaign type: Brand ambassadors and sponsored content
• Platform used: YouTube
• Campaign statistics: Honey collaborated with top YouTubers to run this campaign. This campaign helped the brand gain millions of subscribers and views.

Honey is a coupon browser extension that collaborated with 56 influencers and sponsored 63 videos in 2020. The influencer promoted the brand by including a link in the video titled “Join Honey.” Notable influencers for this campaign include:

Ace Family (18.8 million subscribers), PewDiePie, and MrBeast (100 million subscribers).

10. Brawl Stars

• Campaign type: Collaboration with influencers
• Platform used: YouTube
• Campaign statistics: This campaign enabled Brawl Stars to complete 5 million pre-registrations in just 8 hours.

The mobile game development company collaborated with 10 YouTube mobile gamers and influencers. The main focus of this campaign is to encourage pre-registration before the game's release.

conclusion

Influencer marketing is considered to be the most powerful way to market your business. It gives many good results. The examples given will help creators and businesses see how influencer marketing can help them achieve their goals.

The views expressed in this article are those of Zeeshan Ali, Digital Content Strategist (LinkedIn).

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