The Amazon rainforest has taken the top spot in Forbes magazine's ranking of the world's richest billionaires in a new advertising campaign by global beauty brand Natura.
The move, launched by the São Paulo-based beauty brand and its Brazilian agency Africa Creative, part of Omnicom Group's DDB Worldwide, puts the Amazon rainforest at the top of Forbes magazine's famous list. The corresponding print version will also be released on May 10th.
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As a result, the Amazon rainforest has been named the world's richest corporation, with an independently verified valuation of $317 billion by the World Bank.
Tatiana Ponce, Natura CMO and Global Head of Innovation, said: “Through his more than 20 years of dedicated work in the Amazon, we have had the opportunity to demonstrate to Brazil and the world that it is possible to respect the socio-biodiversity of this region through regenerative practices. We value traditional community knowledge.
“This time, we prove this once again, highlighting the unparalleled wealth obtained from existing forests, achieved through sustainable development of the Amazon region. development becomes possible.”
Natura's campaign coincides with the brand's 55th anniversary and highlights the brand's commitment. by taking advantage of bioeconomy Amazon's.
Joanna Monterio, Co-Chief Operating Officer of Africa Creative, continued: “At African Creative, it is a monumental achievement to showcase the huge value of Amazon on the cover of her Billionaires issue of Forbes magazine.
“We approached Forbes with a concept that went beyond traditional advertising because we believed in the message: Amazon's Realizing its economic and environmental significance required a grand stage. Forbes found this message and its execution to be unique and extremely important. He also kindly agreed to do a special cover.”
“There is no one better placed to highlight the unparalleled value of Amazon than Natura.”
