Students will use their marketing skills to spread awareness about fire safety.
According to the organization's 2023 report, the Durango Fire Protection District responded to 6,612 incidents. (Durango Herald File)
A Fort Lewis College marketing professor is working with the U.S. Fire Administration to promote fire safety and education.
Through an initiative called “Fire isEveryone's Fight,” students will use their social media marketing skills to spread awareness. Fire IsEveryone's Fight brings together fire departments, life safety organizations, and experts to reduce injuries, deaths, and property loss from home fires by changing the way people think about fire and fire prevention.
“We partner with higher education institutions like FLC to provide students with the knowledge and skills to create impactful branding and social media campaigns that drive behavior change, with a particular focus on fire safety awareness. ,” said USFA Fire Specialist Abigail Christian. news release.
Durango Fire responded to 6,612 incidents in 2023, according to the Durango Fire District's 2023 Annual Report. He said the highest number of incidents were reported in July.
USFA collaborates with marketing and communication professors to teach students how to craft important messages, use digital platforms effectively, adhere to compliance guidelines, and ultimately prepare for a successful career in the marketing field. We are implementing lesson plans to teach students how to prepare for…
This will be part of Professor Christian Sepulveda's Social Media Marketing course.
“Fort Lewis College is located in a forest and faces high fire danger, so it is imperative that students understand fire safety concepts,” Professor Sepulveda said. “When this opportunity arose, I knew it was the right fit for our students. This initiative not only serves as fire prevention education, but also digs into marketing strategies and raises awareness among students and the entire Durango community. We also provide practical tools to improve your skills.”
To enable students to immediately apply these insights to work situations, this course aims to provide practical skills relevant to the ever-changing landscape of social media tools and methods. is.
This is consistent with the U.S. Fire Administration's emphasis on proactive risk management and community safety.
This will help students take responsibility for fire safety and create a safer environment for everyone by adhering to its principles, the university said in a news release.
“For most students, the last fire safety training they received was in primary school, so as they enter a more independent stage of life they are exposed to their vulnerability to fire risks and prevention strategies that can literally save lives. It’s important to understand,” Christian said. “By incorporating fire safety into their learning, we provide them with practical tools and knowledge that go beyond academics and contribute to the well-being of their communities.”
tbrown@durangoherald.com
