April 29th – The Michigan Wine Collaborative (MWC) is pleased to announce that the Taste Michigan™ brand and Cool is Hot campaign will be recognized in the Association Marketing category at the Wine Industry Network Marketing Awards.
The Wine Industry Network's inaugural Wine Marketing Awards “celebrate excellence, innovation and creativity in the marketing of wine to consumers. “We recognize the efforts of wineries, marketing agencies and wine professionals who have successfully navigated the unique challenges of marketing…” the organization says. “This award highlights the energy and enthusiasm in Michigan's industry over the years. This is another example of how we deserve world-class recognition,” said Brian Lilly, president of the Michigan Wine Collaborative. Taste Michigan™ was honored alongside California's leading wine regions and mega-producers such as Frank Family Vineyards and Treasury Wine Estates.
Taste Michigan™ is dedicated to showcasing the Great Lakes State's vibrant culinary and winemaking scene. Tastemichigan™ provides a platform for locals and visitors to immerse themselves in Michigan's rich tapestry of gastronomy through carefully selected marketing, events and outreach.
The Michigan Wine Collaborative is the voice of the Michigan wine industry. Our mission is to make Michigan's wine industry more sustainable and profitable by supporting wineries, producers, and other companies and individuals involved in the industry, now and for future generations. .
