This paid work is spSupported by Midco.
Much has changed in retail since Kevin Nyberg started sweeping floors and doing other basic tasks in his family's business at age 9.
The way Nyberg's Ace reaches customers through strategic marketing has evolved significantly as well.
“Advertising has changed dramatically over the past few years, and working with Midco has enabled us to focus on what’s best for our business and our demographics, and bring in more traffic. We were able to take every avenue,” said Nyberg, who has five stores in Sioux Falls and one in Watertown.
“Digital marketing is so important, and it's great to partner with Midco because it allows us to reach our customers anytime, anywhere.”
Multichannel advertising approach
You might think of Midco's ads on cable TV channels, and that's definitely a strong option. Midco also offers a full suite of digital marketing services to keep your targeted customers engaged.
“Midco consistently improves and adds to our products to keep pace with the changing advertising landscape,” said Keith Cutler, director of advanced advertising accounts at Midco. “We can reach all the audiences our clients are trying to reach.”
And it doesn't require a big budget. Midco works with businesses of all sizes to create a customized digital marketing approach.
“We customize advertising plans based on your budget,” Cutler said. “When you purchase with us, we manage it for you at no additional charge. We provide a very intuitive analytics dashboard that provides daily updates on the performance of your campaigns. We will manage it and update you with the latest information along the way.
Midco's advertising sales team provides expertise in everything from paid search and social media advertising to clickable banner ads for your website. Video-based ads running on websites, YouTube, and apps. Streaming audio ads that can run before or during music, news, or podcasts. You can also access popular streaming video services.
“A lot of people think we focus on 30-second commercials on traditional TV networks, but we can run the same commercials on any network from Hulu to YouTube,” Cutler said. Ta.
And Midco can combine the same cable TV commercials with digital advertising options. This comprehensive strategy, called multichannel advertising, allows your ads to reach customers everywhere they watch content and spend time online.
“Once we work with you to identify the specific audience you are targeting, we help you determine the best platform to reach that audience and create a campaign from there.”
Midco also offers advanced geofencing technology, allowing you to create targeted geographic boundaries for your ads. When someone enters your geofence and uses your active location sharing app, your business' ads will appear on his mobile device.
“Modern geofencing tools allow you to map exactly the shape you want, including adding or opting out specific areas, so it doesn’t have to be just a circle centered around a specified radius.” said Cutler. “It's very effective when used in conjunction with digital advertising campaigns.”
For example, one client recently used this technology to promote job options in a specific location.
“We started with 22 openings, and within three months we were down to six. We've done a great job of getting the right people and finding good applicants,” Cutler said.
Additionally, Midco offers retargeting, allowing you to serve ads to users who have visited your website within the past 30 days.
We respond to customer needs
When you contact Midco, you'll be paired with an advertising consultant who will discuss your goals and help you decide on a campaign based on your target audience. Plus, you'll get full access to Midco's creative team. Digital advertising definitely complements your existing marketing and can even help you create scripts and commercials for your business in-house.
“Midco has an award-winning production team that supports us from start to finish,” says Cutler. “We can create all the images you need, from voice-overs to music to drone footage from licensed operators.”
For Nyberg, “working with the Midco team was so easy that I would recommend them to other organizations,” he said. “These make it easy to strategize your marketing plan. It's very easy for them to come in and give you a marketing plan that is a plan for your entire business.”
Click here to learn more about Midco's digital advertising services.
