Special Partner Series: Media Leader Podcast by Bloomberg Media
Welcome to this special four-part podcast series. media leader Produced with Bloomberg Media.
The future of marketing is a series of conversations about the critical strategies and skills marketers and their teams need to succeed in today's complex cross-platform ecosystem. Each episode this month, hosted by Editor-in-Chief Omar Oakes, brings together the buy and sell sides of media to discuss the opportunities and pitfalls of 2024 and beyond.
Episode 4: The Magic of Video — All Seasons of Engaging Content
Dan Plant, chief strategy officer at media agency Starcom, joins Duncan Chater and Omar Oakes from Bloomberg Media to explore how video and original programming can draw the line between brand engagement and audience resonance. Let's dig into how it has been redefined.
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Conversation overview
>> The state of video as a storytelling channel with the rise of short-form content on TikTok, Instagram, and YouTube
>> Brand stories during recent holiday seasons
>> The impact of original programming and documentary-style video on diverse audiences
>> How marketers can leverage storytelling with video throughout the year instead of at specific times on the calendar
>> What's new in 2024 for working with original content creators, platforms, and media owners' in-house studios?
This is the final episode! Duncan and Omar concluded their conversation with a summary of what advertisers and media owners should consider when thinking about the future of marketing.
Subscribe and scroll through your feed to get previous episodes (you can get them in any order).
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