Mr. Ajay Bhojwani, Managing Director, MCI; brings almost 20 years of unparalleled expertise to the field of event management. He has played a pivotal role in expanding the Group's presence across Abu Dhabi, Oman and Saudi Arabia. Beyond his role at MCI, he holds volunteer positions with various industry bodies, including serving as Middle East Ambassador for the International Association of Professional Conference Organizers and as Chairman of the Board of Events His Group in the UAE . In an exclusive interview with Asia Business Outlook, he shares his insights on how digital he can stay ahead of the pack and stay relevant in the turbulent field of marketing.
Leverage digital marketing channels
today, digital marketing has emerged as one of the most powerful means of gathering participants around the world. Looking back at the pre-pandemic era, digital marketing This was especially important when it came to event planning. But its true importance has become clear in the post-pandemic era.
As the world moves towards virtual and hybrid events, relying on digital platforms to run events cannot be supported today. Therefore, the use of digital marketing methods is essential for successful event promotion. moreover, social media platform like Instagram and tick tock,Sideways electronic broadcasting, is widely used to convey the charm and characteristics of an event venue. By creating engaging content on these platforms, organizers can build excitement in their audience's minds about their event and highlight the appeal of their destination.
Additionally, by working with a destination marketing organization, event planners can incorporate destination-specific content into their promotions. This allows organizers to provide attendees with deep insight into local attractions and cultural offerings. This strategy also enriches the event experience and increases participant engagement.
Additionally, leveraging data and performing analysis in an effective manner is critical to making informed decisions during event promotion. Here you can collect data from various sources. For example, online surveys and direct consultations with destination authorities can provide a wealth of information that allows you to evaluate past event performance, monitor audience growth patterns, and assess the effectiveness of marketing tactics. . Additionally, it helps event planners make informed choices about destination selection, refine marketing strategies, establish profitable partnerships, and tailor each event to the specific needs and preferences of their audience. Also useful.
“Event planners should focus on fostering ongoing communication and collaboration to maximize the success of their event while leveraging the strengths of their chosen destination.”
Stay in line with new trends
It's no secret that keeping up with changing market dynamics and emerging technology trends in digital marketing is essential for event organizers to stay competitive. Understanding this, marketing teams must continually strive to conduct research to discover innovative channels, trends, and advancements within the digital marketing space. From text marketing to photo marketing and now video marketing, organizers are adapting their strategies to take advantage of the latest platforms and formats that resonate with their target audience. Therefore, event planners ensure the relevance and effectiveness of their strategies by tracking industry developments, attending conferences, and connecting with colleagues. This proactive approach allows you to stay competitive and implement impactful marketing efforts for your event venue. Additionally, collaboration with event venues begins at the pre-selection stage and extends throughout the evaluation process. Event planners conduct discussions with potential destinations to assess suitability, taking into account factors such as infrastructure, industry alignment, and marketing support.
Additionally, event planners should focus on fostering ongoing communication and collaboration to maximize event success while leveraging the strengths of the chosen destination.
Organizers work closely with destination tourism boards to explore partnership opportunities and assess their ability to promote the destination and attract event attendees. Furthermore, collaboration with stakeholders such as event organizers and local businesses plays a vital role in expanding the marketing efforts of the event venue. Organizers have made it a priority to work with local partners and suppliers to support the community and ensure value for money. With the help of venue authorities, organizers are introduced to trusted stakeholders and evaluated based on criteria such as quality, credibility, and alignment with event goals.
Promoting economic growth through regional partnerships
Another important aspect of ensuring a successful event is prioritizing partnerships with local organizations. This creates a win-win situation. Event destination economic prosperity and cultivation community participation.
Additionally, organizers can leverage today's digital platforms, leverage data-driven insights, stay up-to-date on emerging trends, and build strong relationships with event venues and stakeholders. , can increase the success of your event and create a memorable experience for attendees.
In conclusion, devising a comprehensive strategy is essential to not only improve the event experience but also promote the sustainable development of the event destination.
“To remain competitive in the market, it is essential for event organizers to stay up-to-date with emerging trends and technologies in digital marketing.”
