Position details
- Fixed-term until 2026 | Full-time
- Higher Education Officer Level 6 | $86,737 – $92,481 per year
- position: Bedford Park/Kaurna Country
- View position description
About the Marketing and Student Recruitment Team
Our Marketing and Student Recruitment teams are evolving into 2024 with exciting new opportunities across our vibrant Bedford Park campus and our new state-of-the-art Flinders City campus in Festival Plaza. Driven by our ambition to grow, we are seeking talented team members to help us provide a best-in-class customer experience for our future students.
So, if you have big ambitions and want to be part of a team responsible for developing and implementing customer experience strategies and initiatives, read on.
About the role
Marketing and Student Recruitment is looking for a talented Digital Marketing Specialist (internally known as a Marketing Automation Specialist) to join our passionate team at Flinders University.
In this role, you will be responsible for implementing and optimizing digital marketing campaigns that support the university's marketing and student recruitment goals. Digital Marketing Specialists work with internal stakeholders, including creative studios, digital content producers, and student recruitment teams, to develop content and assets related to various campaigns.
As a Digital Marketing Specialist, you will also have the following responsibilities:
- Create, build, and manage email marketing campaigns of varying complexity and scale to nurture prospective students and convert them into students.
- Work with your team to ensure you receive relevant data and use it in your campaigns.
- Leverage A/B testing to increase conversion rates, return on investment (ROI), email and website click-through rates (CTR), and open rates.
about you
Digital marketing specialists are highly skilled and have experience using CRM systems and marketing automation software (preferably Marketo) within complex organizations. We are committed to delivering optimal, targeted, and personalized messages to foster positive professional relationships with internal and external stakeholders and achieve student growth.
To be successful in this role, you will also need to demonstrate:
- Higher qualifications in business, communications, marketing, information management and systems, related fields, or an equivalent combination of professional experience, education, and training.
- Experience in a marketing and/or recruitment environment focused on achieving business results.
- Ability to learn quickly, be tech savvy, and stay informed of changes in product features and services.
- Experience using Marketo.
life in flinders
We transform and invest in our people and facilities to create a modern, stimulating and satisfying learning and working environment that reflects our core values of excellence, innovation, courage and integrity. doing. Flinders University is refocusing its strategic priorities with the aim of elevating its performance into Australia's top 10 universities and among the top 1% globally.
Beyond the limitations of buildings, borders and backgrounds, our culture is an inclusive one that believes absolutely in equality and opportunity for all. We don't just embrace our differences. We embrace and celebrate them. So why work at Flinders?
- 17% Superannuation + Salary Package Options
- flexible working arrangements
- A wide range of professional development activities and services
- We embrace diversity and promote equity and inclusion for all students and staff
- A vibrant campus life and amenities including on-campus health care services, a gym and a child care center (Bedford Park, South Australia).
Our commitment to reconciliation and Indigenous employment
Flinders University is proud to be an organization committed to its Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples. We are committed to promoting the advancement of Indigenous peoples in education, research, employment and wellbeing and strongly encourage applications from Aboriginal and Torres Strait Islander people for all vacancies at Flinders. Masu.
Prescribed conditions of employment
- Successful applicants will also need a valid National Police Certificate to the satisfaction of the University before being considered for this position.
- Please note that in accordance with Flinders University's COVID-19 Vaccination Policy, you may be required to provide evidence of up-to-date COVID-19 vaccination.
Application method and notice
- You must submit a suitability statement of no more than three pages that addresses the following four key position competencies in the position description:
- Higher qualifications in business, communications, marketing, information management and systems, related fields, or an equivalent combination of professional experience, education, and training.
- Demonstrated experience in a marketing and/or recruitment environment with a focus on achieving business results.
- Demonstrated knowledge and experience with digital marketing/marketing automation and CRM systems, preferably within a complex organization.
- Marketo experience (desirable).
- For more information about this position, please contact Vanessa Loban.
- Click here for the Reconciliation Action Plan.
- Learn more about our Indigenous workforce strategy.
Applications must be submitted by Wednesday, May 15, 2024 at 10:00 PM (ACDT).
certification
Please submit your application by 10pm:
May 15, 2024
Flinders embraces and celebrates diversity and encourages applications from Aboriginal and Torres Strait Islander peoples and people of all ages, ethnicities, abilities, sexual orientations and gender identities.
Flinders. Fearless.
