Editor's Note: Social Skills is a bimonthly feature in RISMedia's Daily News that focuses on social media and digital marketing tips, trends, and solutions for agents and brokers.
With a TikTok ban looming and a law protecting Americans from regulatory applications by foreign adversaries now signed into law, many in the real estate industry are concerned about how their marketing efforts will be affected. ing. TikTok is a powerful marketing platform for REALTORS®, especially those looking to connect with younger audiences like her Gen Z audience.
Losing TikTok is definitely a loss for many agents' marketing portfolios, but it doesn't have to be the end of effective social media marketing. REALTORS® can translate the success they find with TikTok marketing into success on other social media platforms if they know how to leverage it.
Here are some ways to reroute your social media marketing if TikTok is banned in the US.
Start sharing Instagram Reels
Instagram created Reels with the aim of countering and imitating the success of TikTok in the social media world.Reels, which are posted to your followers' feeds and appear as featured posts on other users' feeds and explore pages, are similar to the Instagram app's For You page, which has a similar feel to TikTok's For You page.[リール]It is also shared to tabs.
You don't actually need to change anything to bring your TikTok content into Reels. Not only does the Reels tab look similar to TikTok's For You page, but its algorithm is also virtually the same (i.e., you receive more content, no matter what kind of content you watch and like). This means that any content you post on TikTok will work the same way, even if you tag them.
Create a YouTube channel
Although this is a slightly different medium than TikTok itself, the power of YouTube as a marketing tool cannot be underestimated. YouTube, one of the original social media platforms, has enjoyed enviable success over the years as a video sharing platform.
The content we share here is similar to what we create for TikTok, but you can also get a longer format. TikTok attention spans rarely exceed three minutes, while YouTube attention spans can last over an hour depending on the style of content.
Some ways to create content here is to share a home tour, but instead of just one per video like on TikTok, share multiple from one area within the video. Share insights on the latest housing market news and advice for potential buyers and sellers. You can also share recommendations for local businesses and restaurants in your area to attract movers and brand yourself as a hyper-local expert. There are many other ways to create YouTube content, and each one gives you the freedom to promote yourself in your own way.
Use YouTube Shorts
YouTube Shorts was another social media creation that mimicked the success of TikTok. Although not as successful as Instagram Reels or TikTok itself, the ban event could give this subset of Youtube a chance to become infinitely more popular.
Similar to Instagram Reels, YouTube Shorts also has its own tab on the platform that appears on users' homepages. The algorithm works in much the same way. Therefore, you can replicate any kind of content you post on TikTok here according to Reels.
Another perk of YouTube Shorts is that you can take clips of YouTube videos and share them to Shorts to draw attention to full-length videos on your channel.
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