Influencer marketing company vHub.ai has raised an undisclosed seed round from a number of investors including Z21 Ventures and Start Up India Seed Fund Scheme. Several existing early-stage angel investors who supported Vhub during its initial launch and development stages also participated in the round.
The funding will be used to advance the company's AI technology, deepen its influencer discovery analytics, and enable more accurate connections between brands and influencers. vHub.ai also plans to develop additional tools to better understand the audience of social media pages and devise marketing strategies based on that.
The funding will also help the company expand its technology to support thousands of brands and accelerate its expansion into international markets. vHub.ai has grown significantly since its founding and currently supports over 40,000 influencers and over 100 brands, according to a company statement.
According to an EY report, influencer marketing will grow by 25% to reach Rs 2,344 crore in 2024 and is expected to reach Rs 3,375 crore by 2026. The industry faces challenges such as finding influencers, determining influencer credibility, and optimizing campaign ROI. These are some areas where the platform aims to provide targeted solutions.
Over the next three years, the company plans to develop additional features for the platform, roll it out to thousands of brands, and expand its presence in key international markets.
Founded in 2021, the company's AI-driven SaaS platform provides tools to easily find the right content creators and effective strategies to help brands optimize their visibility on these social media platforms. Allows for precise targeting.
The company's products include an AI-powered influencer discovery engine, fraud detection tools, detailed ROI dashboards, a comprehensive influencer marketing campaign management suite, a marketplace where brands connect with influencers, and a marketplace where brands can connect with their presence. Contains an audience dashboard to analyze your audience. social media platform.
