Featuring leading financial services and retail companies 2024 DIGIDAY Content Marketing Award Finalist
new york, April 30, 2024 /PRNewswire/ — PersadMotivation Artificial Intelligence (AI) company today announced that two of its Persado customers, multinational retailer M&S and global financial services company, have been selected as finalists in the prestigious competition. Announced. DIGIDAY Content Marketing Award, which recognizes companies and campaigns that use content to modernize media and marketing. This year's content marketing award finalists focused on creating more relatable, interactive campaigns to increase consumer engagement, according to award organizer Digiday Media. The shortlisted entries will highlight companies and campaigns that are successfully leveraging content to modernize media and marketing.The announcement of the winners is as follows May 7, 2024.
Persado customers recognized with this award innovatively and highly effectively use Persado Motivation AI solutions and data insights to deliver on-brand, high-performing marketing messages that increase customer engagement and loyalty. It has been demonstrated that it is generated.
- Optimal use of data – Multinational retailer marks & spencer (M&S), known for providing on-trend, great-value clothing and high-quality food to millions of consumers, recognizes content strategies that achieve set goals through the use of data. Selected as a finalist in the award category.
- Get the most out of AI-generated content – A global financial services company has been shortlisted in an award category that recognizes the most effective and creative use of AI-generated content to promote products, brands and services.
“Customer-driven brands are craving simple, low-risk ways to seize that power. Generative AI for content generation. Our innovative practice leverages our best-of-breed platform to rapidly generate highly effective, personalized marketing messages that increase consumer engagement and loyalty across a variety of channels. I would like to express my respect to our customers.” Asaf BachuPresident and co-founder of Persad.
Persad Motivation AI is a class of enterprise GenAI that is proven to help brands drive engagement and conversions. The platform uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create brand-compliant messages that motivate individuals to take action. Unlike other large-scale language models (LLMs) that acquire and learn from the broader Internet, Persado AI uses interactions and data from 1.2 billion consumers to measure and refine language, emotional responses, and engagement. It is trained on a specialized dataset of transactional data.
“Overall, many of Persado’s customers are off to an award-worthy start in applying AI to marketing content generation in 2024. I'm proud of that. Digiday Europe Award, with a focus on innovation, brand partnerships and collaborations, and creating compelling stories.UK based bank natwest was selected as a final candidate for Get the most out of technology For each long-time customer in Sado vodafone italy was selected as a final candidate for Get the most out of AI,” Bachiu added.
visit https://www.persado.com/product/platform/ Learn more about Persado Motivation AI.
About Persad
Persado provides the only Motivation AI platform that generates personalized communications at scale, motivating individuals to engage and take action.Many of the world's biggest brands Ally BankDropbox, JPMorgan Chase, kate spade, Marks & Spencer (M&S), and Verizon rely on Persado to engage customers throughout the acquisition to loyalty process.Persad's Generation AI For businesses, it is trained on over 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive greater business value.
Source Persado Inc.
