Independent research firm names Medallia a top performer for its “unique ability” to drive “personalized interactions”
Pleasanton, California, May 2, 2024–(BUSINESS WIRE)–Medalia, a global leader in customer and employee experience, today announced that it has been recognized as a Technology Leader in the Q4 2023 Spark Matrix of Digital Marketing Analytics published by leading market research firm Quadrant. Announced. knowledge solution. The analyst says Medallia is a “service offering” as one of the report's top performers.[s] A sophisticated and comprehensive technology platform for a variety of use cases, including providing real-time personalization to your customers. ”
The report evaluated 15 service providers based on 12 criteria, including competitive differentiation strategy, vision and roadmap, product performance, ease of deployment and use, and superior customer service.
“We are honored to be recognized as a leader in the SPARK Matrix Report for Digital Marketing Analytics,” said Alex Glanz, Vice President of Strategy at Medallia. “Medallia’s unique ability to understand the experience across channels enables digital marketers and customer experience leaders to understand their online customers with new depth. By enabling these omnichannel insights, With Medallia, brands can personalize any experience, whether it's the customer experience or a specific digital marketing strategy, delivering more return on investment for their organization.”
Analysts at QKS said, “Medallia's distinctive capability lies in its ability to give organizations comprehensive insight into the changing preferences and demands of individual customers, leading to personalized interactions.” I am.
Richa Choubey, analyst at Quadrant Knowledge Solutions said: “Through its Medallia Experience Orchestration and Digital Experience Analytics services, Medallia enables users to perform personalized orchestration of customer journeys, visualize customer interactions on websites and apps, and perform efficient journey management. Medallia's Digital Marketing Analytics (DMA) products are distinguished by their ability to generate real-time interaction-based insights, develop and maintain customer profiles, and evaluate and score user experiences on multiple parameters. Medallia offers a comprehensive DMA technology offering, efficient customer discovery, and the ability to address a wide range of use cases with a focus on rarely available customer data. Analytics has achieved leadership status in 2023.”
QKS analysts are excited about the Medallia platform, which includes features that “facilitate highly personalized interactions in real-time based on insights provided through centralized orchestration” and a “Digital Experience Score (DXS)” to assess quality. highlights key differentiators. We aim to improve the online user experience across various parameters. ”
To download the Q4 2023 SPARK Matrix™ for Digital Marketing Analytics report, visit https://www.medallia.com/resource/medallia-named-a-leader-in-the-spark-dma/. please.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients achieve their business transformation goals through strategic business and growth advisory services. Quadrant Knowledge Solutions' vision is to be an integral part of our clients' businesses as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights to help clients develop growth strategies to survive and thrive in an ever-changing business environment. I am. For more available research, please visit https://quadrant-solutions.com/market-research/.
About Medallia
Medallia is a pioneer and market leader in customer, employee, citizen and patient experience. As the leading enterprise experience platform, Medallia Experience Cloud is the mission-critical system of record that makes all other applications visible to customers and employees. The platform captures billions of experience signals across all voice, video, digital, IoT, social media, enterprise messaging tools, and other interactions. Medallia uses proprietary artificial intelligence and machine learning technology to automatically uncover predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create cross-sell and upsell opportunities on the fly, drive business decisions that impact revenue, and create clear and powerful Provides a high return on investment. For more information, please visit www.medallia.com.
© 2024 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and names and marks associated with Medallia products are trademarks of Medallia. All other trademarks are the property of their respective owners.
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contact address
Medallia spokesperson:
Jenny Zehentner
press@medallia.com
