SPRINGFIELD, Mass. (WWLP) – Marketing and communications professionals gathered in Springfield tonight to network, exchange ideas, and collaborate.
The Advertising Club of Western Massachusetts held its latest networking event, “Backstage Pass,” at Nadim’s Downtown Mediterranean Grill. The event spotlighted members' work and fostered closer connections within the creative community.
It aims to give participants a unique and exclusive behind-the-scenes look into the creative process behind successful campaigns and projects. Participants were able to participate in roundtable forum-style discussions and consider in detail the creative works presented.
Mike Connolly, president of the Western Mass. It's like a great opportunity for synergy to occur.” “And there are a lot of creative people in this area. So what Ad Club had to do was get them in a room together and just watch the magic happen. ”
He added that this was a platform for individuals not only to engage with the local business community, but also to encourage potential new members to join.
Kayleigh Thomas is a digital reporter who will be part of the 22News team starting in 2022. X @kayleighctomas Check out her bio to see more of her work.
