Let's take a look at the most common types of email marketing campaigns.
1. Promotional email
Promotional emails are designed to highlight special offers, discounts, and promotions. Offers are often only available for a limited time. Their purpose is to create a sense of urgency and exclusivity by exploiting people's desire to get a good deal.
Both potential and existing customers are the main target audience. These are designed to appeal to those who are already interested in the brand's products, as well as those who need an extra push to make a purchase.
Skillshare's promotional Black Friday email offers subscribers a 50% off discount. If you're still not convinced, check out membership benefits like Level Up Your Artistic Skills, Build Your Creative Business, and Grow Your Skills for the Future.
2. Newsletter Email
Many companies send weekly or monthly newsletters to keep their subscribers up to date with the latest news. A survey found that a newsletter subscriber spends 80% more time on the website. For example, a New York Times reader who consumes twice as much content is twice as likely to become a paying subscriber.
Newsletters typically consist of a carefully selected combination of insightful articles, industry trends, and exclusive content. By keeping subscribers informed of industry trends and company updates, brands can foster long-term relationships with their audiences.
National Geographic newsletters keep readers up to date with the latest stories. Similar to news apps, the top section contains the most compelling articles.Scroll to the bottom to see top stories across different news categories
3. Lead nurturing emails
How do you get your audience into your sales funnel? Lead nurturing emails provide an effective way to convert leads by delivering personalized content based on their actions and interactions. Masu. It works by providing the information and support you need at each stage of the purchasing process. Naturally, your audience includes your target prospects and potential customers who have expressed interest in your brand but may not be ready to buy right away.
Headspace is encouraging leads to sign up for 40% off their annual subscription. This deal is available for a limited time until January 15th. This deadline successfully triggers his FOMO “Fear of Missing Out” and forces Reed to make a quick decision.
4. Welcome email
A welcome email is triggered when a new subscriber or customer joins your email list or makes their first purchase. Typically targeted at new subscribers or customers who have recently joined your brand's community. The purpose is not only to offer a warm greeting, but also to introduce the recipient to your brand's products and services. That way they will continue to interact with the business.
AG1 offers multiple supplements to its subscribers to fill nutritional deficiencies. Nutritional benefits include multivitamins, prebiotics, antioxidants, and superfoods.
The welcome email gives first-time buyers a clear idea of what's inside the box. These include premium canisters, metal scoops, shaker bottles, and travel packs.
5. Re-engagement emails
Re-engagement email campaigns are sent to inactive subscribers or customers who haven't interacted with your brand for a long time. Their main appeal is to revive interest and prevent viewers from unsubscribing.
Starbucks is giving away limited edition Starbucks Red Cups for free on certain days. We've compiled all the ways users can get free offers and place orders.
As for the design, the brand keeps it simple with the only photo of a red cup. This will help readers quickly understand the content of your email at a glance.
