Bacardi Global Travel Retail announced the appointment of dollar ryan as marketing director It has an immediate effect.
Based in London, he will lead Bacardi's marketing strategy across travel retail, a strategic brand-building channel for the company's premium portfolio.
Reporting to Leila Stansfield, Managing Director of Bacardi Global Travel, Ryan most recently served as Marketing Director for Bacardi in India and previously led the company's whiskey portfolio across the Africa, Middle East and Asia (AMEA) region. I was in charge of the portfolio.
After four successful years as GTR Marketing Director, building premium brands across the global travel retail industry. Ignacio Vasquez Guerra He will become Business Unit Director of Bacardi Spain and will be based in Barcelona.
Leila Stansfield, Bacardi Global Travel Retail Managing Director “We are very pleased to welcome Darragh to the GTR family. His experience with the Bacardi Whiskey portfolio across over 90 developing and complex markets in AMEA gives him the perfect attributes, valuable consumer insights and He has developed a relentless energy to build loyalty and love for our beautiful brand. He is a born explorer and will be joining us at TFWA in Singapore in May. I look forward to working with him. I would also like to thank Ignacio for his significant contributions to GTR, particularly in brand innovation, team development, and digital leadership as a key to unlocking new opportunities with travelers. .”
ryan He added: “This opportunity to join the Bacardi GTR leadership team is incredibly exciting. It's now my turn to build on the past six years across AMEA and to support the whiskey consumer in these important and exciting markets. It's a great time to create a learning hotbed that understands and builds their passion and loyalty. My new role will allow me to engage with these consumers through travel while developing our brand portfolio at a global level across more mature markets. It gives me the best of both worlds, accelerating my ambitions for .”
